Cannes Lions And ANA Launch CMO Growth Council

New council will frame the future growth agenda for brands on the global stage

17 April 2018 — The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has today announced the launch of the CMO Growth Council in partnership with the ANA's CMO Masters Circle.

The CMO Growth Council will initially be comprised of 20 CMOs from some of the world's biggest global brands. Chaired by Marc Pritchard, Chief Brand Officer for the world's biggest advertiser, Procter & Gamble and Chairman of the ANA, the CMO Growth Council will represent the collective agenda and voice of a unified community of marketing's leaders.

The ultimate aim is to support the international community of CMOs with a first-of-its-kind global leadership agenda. The agenda will be advanced with ongoing roundtable discussion, presentations and workshops covering a wide range of common marketing challenges to marketing's future and drive growth.

The partnership with the ANA is an ongoing, annual effort that will pivot between Cannes Lions and the ANA Masters of Marketing Conference in the autumn, extended to local regions throughout the year.

Commenting on his role, Marc Pritchard said, "CMOs all over the world are facing similar growth challenges and opportunities. The CMO Growth Council offers an important platform for marketing leaders from around the world to discuss, collaborate and take actions to help drive the entire industry forward. I have high hopes for what we can achieve together."

Key activities during Cannes Lions include the CMO Growth Council annual meeting followed by a keynote session at a specialist half-day programme exclusively programmed for brand marketers at the Festival.

Speaking on the formation of the council, Ascential Events CEO and Chairman-Elect of Cannes Lions Philip Thomas, commented: "Cannes Lions champions the clear correlation between creativity and business success, and for nearly two decades the world's biggest marketers have used the Festival as an opportunity to see what great creative looks like, and learn more about the people behind the greatest work in the world. We are delighted to be partnering with the ANA on this important initiative, and working with the world's biggest advertisers to unleash the power of creativity to drive growth."

"Our goal with this partnership is to create a transformative, strategically aligned powerhouse that brings lasting impact to the international marketing scene," said ANA CEO Bob Liodice. "The common theme for all activities is to drive worldwide business growth — a goal that we've been pursuing in the US through the pursuit of the ANA's CMO Masters Circle and a 12-point agenda for business growth."

The complete 12-Point Leadership Agenda for Growth can be found here and covers: Creativity and Brand Excellence, Talent Development, Organization, Measurement, Brand Purpose, Gender Equality, Inclusiveness and Diversity, Digital Supply Chain, Transparency, Brand Safety, Advocacy and the Future of Marketing and Advertising Growth.

The full list of council members will be released ahead of the Festival.

 

Contact
Marian Brannelly
Senior Press & PR Manager
Cannes Lions International Festival of Creativity
marianb@canneslions.com
+44 20 3033 4012

Mark St Andrew
Head of Communications
Cannes Lions International Festival of Creativity
MarkSA@canneslions.com
+44 7701 315 562

John Wolfe
Director of Communications
ANA
jwolfe@ana.net
Office: +01 212.455.8011 / +01 914.659.8663

Website and Press Portal
www.canneslions.com
press.canneslions.com

 

About the ANA
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes more than 1,100 companies with 15,000 brands that collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 350 associate members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

 

About Cannes Lions
Cannes Lions International Festival of Creativity The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 40,000 entries from all over the world are showcased and judged at the Festival.

The five-day Festival is the only truly global meeting place for professionals working in advertising and communications. Attendees from nearly 100 countries come to experience five days of workshops, exhibitions, screenings, master classes and high-profile seminars presented by renowned worldwide industry leaders.

Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Brand Experience & Activation, Creative Data, Creative Effectiveness, Creative eCommerce, Design, Digital Craft, Direct, Film, Film Craft, Glass: The Lion for Change, Health & Wellness, Industry Craft, Innovation, Entertainment, Media, Mobile, Music, Outdoor, Pharma, PR, Print & Publishing, Product Design, Radio, Social & Influencer, Sustainable Development Goals, Titanium Lions. www.canneslions.com

 

About Ascential Events
Ascential Events is an international business-to-business media company with a focused portfolio of large-scale exhibitions, congresses and festivals. Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world's premier market leading payments and financial services innovation congress Money 20/20, the UK's largest trade show Spring Fair International and the award-winning education technology show Bett. You can find information about all our events here Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. www.ascential.com