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Media Alert: ANA Supports Google/Yahoo Decision to Abandon Search Advertising Partnership

November 5, 2008 – New York, NY – Robert Liodice, President/CEO of the ANA (Association of National Advertisers) is available to comment on the just announced decision by Google and Yahoo to abandon their search advertising partnership, in response to the DOJ’s threat to file a lawsuit if the parties continued with the partnership.

“We are pleased that Google and Yahoo recognized that their proposed partnership was not in the best interest of advertisers and consumers,” said Mr. Liodice.  “At a time when online advertising is growing as a vibrant, accountable medium for marketers, we need to encourage competition, innovation and productivity, and not concentrate market power, limit choices and potentially raise prices for search advertising.”

In order to speak with Bob Liodice, please contact Lesley Neadel at 917.595.3034 or lneadel@cooperkatz.com

About the ANA
The ANA's mission is to provide indispensable leadership that drives marketing communications, media and brand management excellence and champions, promotes and defends industry interests. The ANA is the industry’s foremost and recognized source of marketing communications best practices. It also leads industry initiatives, influences industry practices, manages industry affairs, and advances, promotes and protects all advertisers and marketers. The trade association represents 400 companies with 8,000 brands that collectively spend over $250 billion in marketing communications and advertising. For more information visit www.ana.net.


 

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