ANA Announces Finalists for 2009 Multicultural Excellence Awards

ANA Announces Finalists for 2009 Multicultural Excellence Awards
Advertisers Honored in Seven Categories, Including New Radio Category

NEW YORK - The Association of National Advertisers today announced the finalists for the 2009 Multicultural Excellence Awards. Currently in its ninth year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between May 2008 and April 2009.

The 2009 grand prize winner in each category will be announced at a ceremony during ANA's 11th Annual Multicultural Marketing & Diversity Conference. The event will run from October 4-6 at The Arizona Biltmore in Phoenix, AZ.

This year marks the inauguration of a new category highlighting exceptional work in radio advertising. In addition to radio, finalists were named in six other categories. The categories are listed below in alphabetical order, along with the brand and agency involved:

African American

McDonald's Mom's Trust, Burrell
Procter & Gamble's My Black is Beautiful, Burrell Communications Grp
State Farm Insurance, Sanders/Wingo

Asian

Allstate Insurance, Kang & Lee Advertising
California Department of Public Health, APARTNERSHIP, INC.
JCPenney, interTrend Communications

Campaign with Significant Results

Chivas Regal 18, Santiago ROI
Johnson & Johnson - AMBI, Spike DDB
McDonald's, Burrell

Digital Media

Allstate Insurance, Lapiz
JCPenney, interTrend Communications
U.S. Army, Sensis

General Market Category

The Ad Council & Office of Women's Health, Muse Communications
Microsoft, Crispin Porter & Bogusky
MillerCoors - Miller High Life, Saatchi & Saatchi

Hispanic

Allstate Insurance, Lapiz
Comcast, Grupo Gallegos
UNICEF's Tap Project, Casanova Pendrill

Radio

Comcast, Grupo Gallegos
McDonald's McCafe, Burrell
Walmart, Lopez Negrete Communications

The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee.

Established in 1998, the committee sits at the intersection of multicultural marketing and diversity management. Its mission is to educate and inform members on key topics and issues relevant to today's multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

About the ANA

The ANA (Association of National Advertisers)'s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

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Contacts:

Lesley Neadel
CooperKatz & Co. for the ANA
917.595.3034
lneadel@cooperkatz.com

Megan Burke
CooperKatz & Co. for the ANA
917.595.3058
mailto:mconnerton@cooperkatz.com