ANA Announces 2009 Multicultural Excellence Award Winners
ANA Announces 2009 Multicultural Excellence Award Winners
Advertisers Honored in Seven Categories, Including Exceptional work in Radio Advertising
Phoenix, AZ - The Association of National Advertisers (ANA) has announced the winners of the 2009 Multicultural Excellence Awards. Now in its ninth year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2008 and May 2009.
Winners were named in seven categories, including a new category highlighting exceptional work in radio advertising.
The grand prize brand and agency winners in each category are as follows:
|
Category: |
Brand: |
Agency: |
|
African American |
McDonald's |
Burrell |
|
Asian |
California Department of Public Health |
APARTNERSHIP, INC. |
|
Digital Media |
Allstate Insurance |
Lapiz |
|
General Market |
MillerCoors |
Saatchi & Saatchi |
|
Hispanic |
Comcast |
Grupo Gallegos |
|
Campaign with Significant Results |
McDonald's |
Burrell |
|
Radio |
Comcast |
Grupo Gallegos |
Download the full list of grand prize winners and honorable mentions by clicking here.
The 2009 grand prize award recipients were announced at a ceremony during the ANA's Multicultural Marketing & Diversity Conference, which concluded today.
"The ANA is thrilled to recognize the teams behind these outstanding pieces of work, as well as highlight the growing importance of using multicultural channels to speak to consumers through our Multicultural Excellence Awards," said Bob Liodice, President and CEO of the ANA. "I offer my personal congratulations to each of our winners for demonstrating excellence and leadership in the world of multicultural marketing."
The awards are sponsored by the ANA Multicultural Marketing & Diversity Committee. Established in 1998, the committee sits at the intersection of multicultural marketing and diversity management. Its mission is to educate and inform members on key topics and issues relevant to today's multicultural marketers and diversity leaders. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
About the ANA
The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.
Contacts:
Lesley Neadel
CooperKatz & Co. for the ANA
917.595.3034
[email protected]
Megan Burke
CooperKatz & Co. for the ANA
917.595.3058
[email protected]
