ANA Multicultural Marketing Thought Leadership Forum -June 9, 2015
Tuesday, June 9, 2015 9:30am – 2:00pm
Kraft Foods
401 North Michigan Avenue – 34th Floor – Assembly A
Chicago, IL 60611
NETWORKING BREAKFAST (9:30 – 10:00AM)
WELCOME AND OPENING REMARKS (10:00 – 10:20AM)
I. KRAFT: REACHING MULTICULTURAL MILLENNIALS WITH A COMBINED MARKETING APPROACH (10:20-11:00AM)
In this session, Diane Tielbur, Senior Director of Consumer Insight and Strategy and Tom Bick, Senior Director of Integrated Marketing and Advertising at Kraft Foods Group will share how they are using a flexible approach to multicultural marketing by combing traditional and total-market communications strategies depending on the needs of specific brands.
Speakers:
Diane Tielbur, Senior Director, Consumer Insight and Strategy – Kraft Foods Group
Tom Bick, Senior Director, Integrated Marketing and Advertising – Kraft Foods Group
COFFEE BREAK (11:00 – 11:20AM)
II. KIMBERLY-CLARK: BICULTURAL/BILINGUAL MILLENNIAL LATINAS ENGAGE A TOTAL MARKET AUDIENCE (11:20AM-12:00PM)
Lizette Williams, Multicultural Marketing Leader – Kimberly-Clark Corporation, will share insights on how they are utilizing the bicultural/ bilingual millennial Latina as a core target to engage and win with a total market audience.
Speaker:
Lizette Williams, Multicultural Marketing Lead – Kimberly-Clark Corporation
LUNCH (12:00 – 12:40PM)
III. BRANDS AND MULTICULTURAL RELATIONSHIPS (12:40-1:20PM)
Jeff Fromm, President and Greg Vodicka, Millennial Consulting Director at FutureCast and co-authors of "Marketing to Millennials" will discuss how the goal of marketing to millennials is to get them to fall in love – and stay in love – with your brand.
Speakers:
Jeff Fromm, President - FutureCast
Greg Vodicka, Millennial Consulting Director - FutureCast
IV. GROUP OPEN DISCUSSION (1:20 – 2:00PM)
We will have a discussion surrounding current trends in reaching the multicultural millennial audience.
Facilitator:
Gilbert Dávila, Chair - ANA Multicultural Marketing and Diversity Committee