Media Transparency: Prescriptions, Principles, and Processes for Marketers - External Resources


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Resources for Media Agency Contract Compliance, Media Auditing and Related Services

The companies listed below are available resources for media audits and media agency contract compliance. ANA is unable to recommend or endorse any one organization. For companies not listed, but would like to be, please contact Bill Duggan (bduggan@ana.net).

Download the available resources list


Accenture Media Management

Relevant services:

  • Digital ad security
  • Financial compliance
  • Media benchmarking
  • Programmatic transparency

Perianne Grignon
Senior Client Relationship Lead

Ad | Optics

Relevant services:

  • Guide internal audit, procurement, finance, and marketing operations on performing agency audits
  • Internal marketing, advertising, and media process assessments
  • Advertising, media, and marketing financial and operational contract compliance audits (all agency types)
  • Transparency assessments
  • Operational process improvement services and leading practices

Ken Fakler
Partner


Advertising Audit and Risk Management (AARM)

Relevant services:

  • Agency financial management auditing and advisory services
  • Media contract compliance and transparency auditing

Jim Bean
Principal and Co-founder

Cortex Media

Relevant services:

  • Agency contract review, best practices, and transparency
  • Financial media audits and contract compliance
  • Media cost/quality benchmarking and performance auditing

Roland Janisse
Managing Partner


DG2 Worldwide Group 
(DG2)

Relevant services:

  • Advertising and marketing audits
  • Contract review, best practices, and transparency
  • Financial compliance
  • Media benchmarking
  • Media strategy and consulting
  • Media verification

Michael Lay
Chief Executive Officer

Ebiquity and FirmDecisions

Ebiquity relevant services:

  • Marketing performance optimization
  • Media value measurement

Christine Merrifield
Managing Director, Ebiquity

 

FirmDecisions relevant services:

  • Contract compliance
  • Marketing auditing

Stephen Broderick
Chief Executive Officer, Firm Decisions

Note: FirmDecisions is a subsidiary of Ebiquity

 


ECI Media Management

Relevant services:

    • Pitch management
    • Media benchmarking and auditing
    • Financial auditing, remuneration, and contract compliance
    • Media strategy consulting
    • Media training and workshops

Peter Kusoffsky
Chief Executive Officer – North America

Grant Thornton

Relevant services:

  • Contract review
  • Media agency contract compliance audits
  • Forensic, investigative, and dispute services

Lawrence Griff
Partner in Charge


isd, Inc.

Relevant services:

  • Media audits and benchmarking
  • Media process and performance evaluation
  • Media attribution and optimization

George Searle
Chief Executive Officer

KPMG

Relevant services:

  • Internal media management process assessments
  • Media agency buying performance assessments
  • Media agency financial and operational contract compliance assessments

Kevin T. Sheehan
Partner, Advisory, U.S. Lead Media, Marketing and Promotional Agency Contract Compliance Services


MediaLink

Relevant services:

  • Agency contract review, compensation benchmarking, and transparency best practices
  • Client media management operations, benchmarking, and best practices
  • Marketing organizational structures and processes
  • Agency performance evaluation, relationship optimization, and agency reviews

Michael Kassan
Chairman and Chief Executive Officer

Media Management Inc. (MMI)

Relevant services:

  • Contract development
  • Media audits
  • Media performance criteria development

Thomas Bridge
Chief Executive Officer


PricewaterhouseCoopers (PwC) 

Relevant services:

  • Agency contract compliance assessments (all agency types, inclusive of media)
  • Agency media buying performance assessments
  • Agency media management process assessments

Todd Bialick
Trust and Transparency Solutions Leader

Rick Gonzalez
Media and Advertising Assurance Services Leader

ReedSmith LLP

Relevant services:

Reed Smith has developed a media
agency Master Media Planning &
Buying Services Agreement
which
can be used by advertisers in
developing their own agency agreements.

Douglas Wood
Partner


 Siegal Advisory Solutions, Inc.

Relevant services:

  • Media auditing
  • Collaborative, non-confrontational marketing and media agency compliance auditing
  • Operational process improvement services

Bob Siegal
Founder

 Wanamaker Associates

Relevant services:

  • Agency performance evaluations with client satisfaction benchmarking
  • Contract and compensation design/evaluation/audit
  • Media auditing and benchmarking
  • Process improvement studies

Kenneth Bowes
President, Founding Partner


As of March 2018