ANA Releases First List Of Certified Diverse Suppliers
More Than 100 Marketing and Advertising-Oriented Companies Included
NEW YORK (July 23, 2020) — More than 100 companies have met the requirements to be included in the ANA’s first ever list of “Certified Diverse Suppliers for Advertising and Marketing,” it was announced today.
The list includes agencies, media, production, promotion, and research companies and follows an ANA report released in May, “The Power of Supplier Diversity.” That study revealed a large majority (75 percent) of ANA members have strategic plans in place to hire diverse suppliers for their overall organizations, but only 40 percent have such strategies specifically for marketing and advertising services.
The release of the list also follows a June letter from the ANA and its diversity initiative, The Alliance for Inclusive & Multicultural Marketing (AIMM), the “ANA/AIMM Commitment to Equality, Inclusion, and Systemic Change.” The letter called for the development of an equitable creative supply chain through strategic investments in agencies, broadcasters, suppliers, and producers owned or run by Black, Hispanic, Asian, Indigenous, and LGBTQ+ people, and people with disabilities.
“The ANA is resolute in its belief that supplier diversity offers many benefits to corporations,” said ANA CEO Bob Liodice. “It provides opportunities for business expansion as new consumer needs emerge based on shifting demographics. Supplier diversity drives competition between existing and potential suppliers while promoting innovation, as diverse vendors can offer new products, services, and solutions.”
The May study also showed that the biggest benefit of a supplier diversity strategy is community empowerment and positive social impact, which were cited by 84 percent of respondents.
Identifying diverse suppliers represent a significant challenge for marketers, according to the May report. As part of its commitment, the ANA pledged to curate and publish a list of diverse suppliers that work in the marketing and advertising industries. Liodice stressed that the list released today is a “living” resource that will be updated on a regular basis. He added that the ANA welcomes suggestions for diverse supplier additions, or for providing other ideas or recommendations, at diversesuppliers@ana.net.
A copy of the complete list is attached and available at www.ana.net/diversesuppliers. Note that all companies on the “Certified Diverse Suppliers for Advertising and Marketing” list have been certified as diverse suppliers by organizations which include:
- NMSDC: National Minority Supplier Development Council
- WBENC: Women’s Business Enterprise National Council
- NGLCC: National LGBT Chamber of Commerce
- WOSB: Woman-Owned Small Business
- MBE: Minority Business Enterprise
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ABOUT THE ANA
The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
MEDIA CONTACT
John Wolfe
ANA
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663
Email: jwolfe@ana.net