Hiscox Takes ANA’s Top B2B Marketer Award
Edelman Business Marketing Named Best Agency
NEW YORK (June 29, 2020) — Hiscox and Edelman Business Marketing were the big winners in the ANA's 2020 B2 Awards competition, taking home top honors as B2B Corporate Marketer of the Year and B2B Large Agency of the Year, respectively.
In addition, the B2B Large In-House Agency of the Year—a new award—went to Deloitte's Green Dot Agency while the Small In-House Agency award went to Cisco's The Hatch.
The B2B Small Agency of the Year award went to Retina while MRM was named the top B2B Midsize Agency.
"B2B marketing is a cornerstone of our industry, and these awards honor the best and the brightest in the business," said ANA CEO Bob Liodice. "We are proud to offer our congratulations to all the winners, as well as the finalists, for their excellent contributions and achievements."
The B2 Awards celebrate overall excellence and performance in business-to-business marketing. The shortlist of finalists in contention for gold, silver and bronze awards in the 44 General Categories was shared at a virtual event last week; on July 22 the gold, silver and bronze winners in all categories will be revealed.
The top awards were scored by a senior panel led by jury chair Kellie Krug, EVP, Head of Global Wholesale/Enterprise Marketing at Wells Fargo, and the general awards were judged by an online panel of over 100 business marketing practitioners. The ANA received over 400 entries in the 44 categories.
A full list of B2 Top Award Winners and short list of finalists in the 44 General Categories can be found at www.b2awards.com.
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The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
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