Marc Pritchard Urges Industry to Demand Transparency

"Measurement is not going to make crappy advertising better," says Marc Pritchard, P&G's chief brand officer. In the video below, you can hear Pritchard's full comments regarding measurement, creative, and the need for full transparency.

Pritchard will discuss these issues in depth at the 2017 ANA Media Conference, presented by Quantcast. He's one of the many smart, successful marketers slotted to speak. Others include:

  • Kristin Patrick, CMO at Pepsi
  • John Nitti, chief media officer at Verizon
  • Amy Halford, director of digital media at General Mills

This conference provides marketers the exclusive opportunity to gain insights from the perspective of industry leaders and network with brand representatives from across the marketing universe. You can see the full agenda here