Promotion Video

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What to Expect at the 2014 ANA Mobile First, Mobile Everywhere Conference

Why you should attend the 2014 ANA Mobile First, Mobile Everywhere Conference.

What to Expect at the 2014 ANA Multicultural Marketing & Diversity Conference

Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, shares what topics will be covered at the 2014 ANA Multicultural Marketing & Diversity Conference.

Audience Insight of the Day powered by Collective – Day 3

What will marketers be buzzing about in 2015 and beyond? See what participants at the 2014 ANA Masters of Marketing Annual Conference have to say!

Winning the Revolution We Started

Closing video for Jeffrey J. Jones II, executive vice president and chief marketing officer at Target, as shown at the 2014 ANA Masters of Marketing Annual Conference, in Orlando, Fla.

Audience Insight of the Day powered by Collective – Day 2

How do you measure success in the mobile space? See what participants at the 2014 ANA Masters of Marketing Annual Conference have to say!

Audience Insight of the Day powered by Collective – Day 1

How do you drive brand growth in the digital space? See what participants at the 2014 ANA Masters of Marketing Annual Conference have to say!

Chobani's Peter McGuinness on Evolving the Marketing Organization, and More

Peter McGuinness, Chobani's chief marketing and brand officer, describes the next steps for the company in terms of marketing, as well as the importance of innovation, building awareness, and connecting with consumers socially.

ANA’s Dan Jaffe on Impact of Ad Tax Proposal

The Sweetest Comeback Ever

How could an iconic snack brand on the verge of disappearing forever stage a remarkable comeback? In the video below, Hostess Brands teases the unlikely resurgence of the Twinkie and all things Hostess.

Intuit’s Christine Morrison on Real-Time Feedback and Innovation

Christine Morrison, group social media manager at Intuit and co-chair of the ANA West Coast Social Media Committee, explains how the company is reaching TurboTax customers in real time and her thoughts on innovation. Morrison is host of the inaugural 2013 ANA Real-Time Marketing Conference, presented by Starcom, December 4 at 583 Park Avenue in New York, N.Y. This full-day event is a fall companion to the annual ANA Digital & Social Media Conference, which has sold out the past three years.

Hasbro’s Victor Lee on Consumers as Reporters, Best Practices, and More

Count Victor Lee, vice president of digital marketing at Hasbro, among those who see a downside to following “best practices.” He says the fickle nature of digital makes it too difficult to play by a fixed set of tenets.

Insights from Diageo’s Marc Strachan

Marc Strachan, vice president of multicultural marketing at Diageo North America, explains the insights that helped to shape the company’s multicultural marketing strategies, the importance of relevance, and more.

A One-of-a-Kind Event

Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, explains why he’s excited about the 2013 ANA Multicultural Marketing & Diversity Conference, presented by Clear Channel Media + Entertainment, November 3-5 at the JW Marriott L.A. LIVE in Los Angeles, Calif.

Heineken Dares to be Different

In the video below, Lesya Lysyj, chief marketing at Heineken USA, explains how the Heineken brand is reaching its target market in innovative ways.

The Latest on Negotiations with SAG-AFTRA

In the video below, ANA General Counsel Doug Wood, a partner at Reed Smith LLP who will negotiate a new collective bargaining agreement with SAG-AFTRA on behalf of the ANA-4A’s Joint Policy Committee for Broadcast Talent Relations, shares his thoughts on why the new Commercials Contract may change the future of commercial production.

Reaching On-the-Go Consumers

In the video below, Stevie Benjamin, director of media at MillerCoors, explains why the company has embraced mobile to reach on-the-go consumers.

Key Lessons for Mobile Marketers

Bonin Bough, vice president of global media and consumer engagement at Mondelez International, will explain how the company leverages the unique opportunities mobile offers and more at the 2012 ANA Mobile Marketing Conference, presented by MediaVest, November 14 in New York City.

Engaging Consumers in Brand Conversations

In the video below, Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust, discusses the importance of providing consumers with timely, relevant content, and how to stimulate brand conversations. Pace is among the featured speakers for the inaugural ANA Media Leadership Conference, presented by YouTube, February 24-26, 2013, in Miami, Fla.

Sharpie® Doodles

Watch the video mashup, produced by Sharpie®, containing artwork as drawn by attendees at the 2012 ANA Master's of Marketing Annual Conference.

Talking Tom Talks Digital Media

Narry Singh, chief business guru at Outfit7 Inc., the creator of Talking Tom, is among the featured speakers for the 2012 ANA Digital & Social Media Conference, presented by Meredith, July 15-17 at The Ritz-Carlton in Laguna Niguel, Calif.

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