Quick Bits for August 14, 2017

By Andrew Eitelbach

 

 

A look at five bits of marketing-related news from the past week, by the numbers.

 

39% of advertisers

Last year the ANA released a report on media transparency that had startling revelations for the industry. A new ANA report released last week, "Production Transparency in the U.S. Advertising Industry," finds that similar transparency issues exist in the production ecosystem. Among other findings, 39 percent of advertisers interviewed for the study said they either hadn't received or did not know if they had received a rebate from state commercial production incentives.

 


 

11 Cheetos-inspired recipes

Cheetos is opening a pop-up restaurant in New York City beginning tomorrow and running through Thursday this week. Working with celebrity chef Anne Burrell, the restaurant will offer 11 Cheetos-inspired items, including Cheetos meatballs, Cheetos Mix-ups crusted chicken Milanese, and Cheetos Sweetos crusted cheesecake.

$100,000 drop in the pool

Not many people would jump at the chance to go swimming in Manhattan's East River, but a group of architects and designers have floated an idea that's getting New Yorkers — and Heineken — to give it some thought. As Fast Company reports, the Plus Pool, a floating plus-shaped pool, would sit in the river and filter up to 600,000 gallons of water a day, without chemicals. The pool would be open to the public, free to use, and large enough to hold 2,800 people at a time. As part of its Cities Project, Heineken has pledged $100,000 if 100,000 people sign a petition to support the pool.

Heineken/YouTube

 

$5.99 a month

FX has negotiated a deal to offer Comcast subscribers commercial-free access to its current season of shows. For $5.99 a month, 17 million Comcast customers can watch new shows and a catalog of older FX shows, all without ads, The New York Times reports.

In a related story, the Walt Disney Co. has announced plans to pull its content from Netflix to launch two streaming services of its own, according to the Times. One service will air Disney programming and Pixar movies, and the other will focus on ESPN productions, including live sporting events.

 


 

76.2% use OTT at least once per month

FX and Disney may have a good idea of which way the wind is blowing. A new eMarketer report estimates paid TV subscription cancelations will increase 33.2 percent this year, to 22.2 million. Of 193.3 million users of over-the-top (OTT) video in 2017, 76.2 percent of viewers will use a subscription OTT service at least once a month. The report forecasts a decline in the overall number of adult U.S. pay TV viewers, from 77.6 percent in 2017 to 69.2 percent in 2021.

 


 

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