ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • 6 Habits of Highly Effective Multicultural Marketers

    ANA Magazine   April 25, 2017  

    Past ANA Multicultural Excellence Award nominees and winners share some of their best habits and tips for success.

    view
  • Cannabis: Marketing's Next Big Opportunity

    ANA Magazine   April 20, 2017  

    From evolving public opinion to product versatility and a buyer demographic flush with cash, there are plenty of reasons advertisers need to start taking the cannabis market more seriously.

    view
  • Quick Bits for April 20, 2017

    ANA Magazine   April 20, 2017  

    What marketers need to know this week: The newly developed ad blocker that could mean long-term problems for the industry, the brand behind those mysterious Mindy Kaling commercials, Starbucks rolls out a once-secret item for a limited time, and more.

    view
  • Making Total Market Mainstream

    ANA Magazine   April 18, 2017  

    From Toyota to Clorox to Wells Fargo, many big brands are realizing the business benefits of the total marketing approach to marketing communications

    view
  • Quick Bits for April 13, 2017

    ANA Magazine   April 13, 2017  

    What marketers need to know this week: native advertising has seen tremendous growth in the past three years, why your brand may not want the president's seal of approval, YouTube responds to brands' boycott, and more.

    view
  • The Evolution of E-Commerce

    ANA Magazine   April 12, 2017  

    E-commerce is booming. Here are three rules of thumb for brands looking to break in.

    view
  • Quick Bits for April 6, 2017

    ANA Magazine   April 6, 2017  

    What marketers need to know this week: How JPMorgan Chase is responding to ad safety online, the trust rate of brands among consumers (it’s not high), what ad executives consider to be fake news, and more.

    view
  • Advertising and the Moral Dilemma of Fake News

    ANA Magazine   April 3, 2017  

    Fake news has become one of the major issues of the day, triggering a bit of a soul-searching crisis in the advertising industry. But what can brands do to avoid supporting or being associated with fake news? And what is the industry doing to resolve the problem?

    view
  • The Importance of a Strong Brand Voice

    ANA Magazine   March 31, 2017  

    In order to maintain a strong presence, marketers need to use a consistent and well-defined brand voice.

    view
  • Play It Safe with Promotions

    ANA Magazine   March 30, 2017  

    What marketers should know about navigating an increasingly complex regulatory environment for promotions

    view
  • Quick Bits for March 30, 2017

    ANA Magazine   March 30, 2017  

    What marketers need to know this week: The most in-demand marketing skills of 2017, the color Crayola plans to retire (we say it’s yellow-green), the rate internet ad spending will reach in 2017, and more.

    view
  • How Challenger Brands Use Agility and Smart Investments to Upend the Status Quo

    ANA Magazine   March 28, 2017  

    From Apple, with its “Think Different” message decades ago, to Uber and T-Mobile today, successful challenger brands have long generated admiration — and a bit of envy — in the advertising industry. Here’s how challengers approach marketing to buck the system and claim consumer dollars.

    view
  • How to Build a Better Agency Relationship

    ANA Magazine   March 23, 2017  

    Tensions between clients and agencies seem to be at an all-time high. But it's common knowledge that a happy and healthy client/agency relationship is better for business. These tips will help clients find smooth sailing with their agency partners.

    view
  • Quick Bits for March 23, 2017

    ANA Magazine   March 23, 2017  

    What marketers need to know this week: It’s good and bad news for online advertisers as Havas UK stands up to Google, a large percent of ANA members agree third-party audits of walled gardens are a good thing, New York gets an internet state of mind, and more.

    view
  • Get on the DAM Train

    ANA Magazine   March 21, 2017  

    Brands that invest in a digital asset manager (DAM) benefit from consistent branding and improved efficiencies. Here’s how to get on the DAM train.

    view
  • Quick Bits for March 16, 2017

    ANA Magazine   March 16, 2017  

    What marketers need to know this week: Heinz brings Don Draper’s vision to life, a movement to make the “Fearless Girl” statue a permanent fixture on Wall Street gains steam, General Mills brings the plight of bees to its cereal boxes, and more.

    view
  • Should Brands Get Political?

    ANA Magazine   March 14, 2017  

    Should brands get political? Plenty of brands make comments on societal issues, but how and when are those appropriate fodder for brand messaging?

    view
  • Quick Bits for March 9, 2017

    ANA Magazine   March 9, 2017  

    What marketers need to know this week: The #SeeHer initiative is gaining momentum, Microsoft's powerful new spot for getting more girls into STEM-related fields, Oreo's high-flying stunt, and more.

    view
  • 3 Keys to a Successful Brand Collaboration

    ANA Magazine   March 8, 2017  

    Unique and unexpected collaborations between brands can energize a consumer base, but choosing how and with whom to team up can be difficult. Here are three keys to a successful brand collaboration.

    view
  • Surfing the Brainwaves

    ANA Magazine   March 7, 2017  

    Neuroscience methods may hold the key to delivering more effective advertising.

    view

1234567 >>  Last (14)