ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • 4 Obstacles Standing Between Marketing and Top Talent

    ANA Magazine   October 17, 2017  

    New AEF research has confirmed what many already knew: the marketing industry is facing a looming talent crisis. In this presentation, we explore the four factors contributing to a situation that threatens the very future of the industry.

    view
  • Quick Bits for October 16, 2017

    ANA Magazine   October 16, 2017  

    What marketers need to know this week: A new PSA shows the harsh truth about internet bullying, Snapchat’s new feature to keep users’ attention, where TV viewership will be in 2020, and more.

    view
  • The Emoji Fundamentals

    ANA Magazine   October 13, 2017  

    Emojis are popular in text messages and on social media, but it’s important for brands to know how to use them — and when not to. Here are five fundamentals for using emojis in marketing communications.

    view
  • Quick Bits for October 9, 2017

    ANA Magazine   October 9, 2017  

    What marketers need to know this week: Cam Newton faces consequences for sexist remarks, a new ANA study reveals organizational structures that drive growth, a 20-year-old chat service signs off, and more.

    view
  • Is There Value in Advertising Awards?

    ANA Magazine   October 6, 2017  

    Following Publicis Groupe’s decision not to enter any advertising awards shows next year, marketing leaders weigh in on the true value of industry awards to the brand and agency.

    view
  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

    view
  • Quick Bits for October 2, 2017

    ANA Magazine   October 2, 2017  

    What marketers need to know this week: the MTA pivots to video, the gender equality issue is still an issue, changes to Twitter, and more.

    view
  • Cognitive Marketing: Explained

    ANA Magazine   September 29, 2017  

    New technologies based on large-scale data analysis and artificial intelligence can anticipate consumer behavior and serve personalized messages to individuals at a rate beyond human capability. Here’s how cognitive marketing could revolutionize advertising.

    view
  • Sharpen Your Focus on Visual Communications

    ANA Magazine   September 27, 2017  

    People process visual information a remarkable 60,000 times faster than text. With that in mind, here are five ways to tap the power of visual communications to deliver a unique and memorable marketing message.

    view
  • Quick Bits for September 25, 2017

    ANA Magazine   September 25, 2017  

    What marketers need to know this week: the ad industry’s talent crisis is reaching a tipping point, CMOs have a new playbook for growth, how Google is making amends for fake traffic, and more.

    view
  • Finding New Markets

    ANA Magazine   September 20, 2017  

    Clever brand extension deals are helping marketers reach across aisles and departments to find new customers in unlikely places.

    view
  • Quick Bits for September 18, 2017

    ANA Magazine   September 18, 2017  

    What marketers need to know this week: advertising trade groups aren't sold on Apple's anti-tracking settings, marketers are buying in to martech, digital ad marketing to children is on the rise, and more.

    view
  • Marketing's Role in Recruiting Talent

    ANA Magazine   September 15, 2017  

    How companies like GE, Siemens, and Kimberly-Clark use marketing to entice top-tier job candidates.

    view
  • Quick Bits for September 11, 2017

    ANA Magazine   September 11, 2017  

    What marketers need to know this week: Russian hackers may have purchased ads to influence the U.S. election, teens on YouTube have strong opinions about ads, the priciest keywords, and more.

    view
  • Quick Bits for September 4, 2017

    ANA Magazine   September 4, 2017  

    What marketers need to know this week: From Apple to Chobani, how brands are making a difference in the wake of Hurricane Harvey.

    view
  • Quick Bits for August 28, 2017

    ANA Magazine   August 28, 2017  

    What marketers need to know this week: Google and Walmart team up, how faithful millennials are to brands (spoiler: not at all), how JetBlue is getting through to workaholics, and more.

    view
  • 5 Things to Know About Our Production Transparency Study

    ANA Magazine   August 23, 2017  

    Like with media transparency last year, the ANA’s recently completed production transparency study revealed opacity between agencies and their client-side partners. This presentation outlines the five most important things to know about that report.

    view
  • Quick Bits for August 21, 2017

    ANA Magazine   August 21, 2017  

    What marketers need to know this week: From Volvo to Chiquita, the brands playing up Monday’s solar eclipse.

    view
  • The Misunderstood Millennial

    ANA Magazine   August 18, 2017  

    There are large socio-economic differences between younger and older millennials — and marketers would be wise to take note.

    view
  • The Growing Influence of Influencer Marketing

    ANA Magazine   August 16, 2017  

    With influencer marketing rapidly ascending to the top of the marketing stack and commanding more budget, brands are starting to integrate the discipline with strategic communications.

    view

1234567 >>  Last (17)