Missed Opportunity: Marketing to African-American Millennials | ANA

Missed Opportunity

Brands would be wise to open their arms to the African-American millennial market

With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.