Knowledge Partner Video
GfK MRI: Magazines and Tablets, Part One
In this digital update video, GfK MRI provides insights from their recent research on the digital magazine viewing behavior of tablet owners.
GfK MRI: Magazines and Tablets, Part Two
In this digital update video, GfK MRI provides insights from their recent research about the opinions of tablet owners about magazine formats, personalized ads, and click-to-buy features.
Razorfish & Denuo: Mercedes-Benz Tweet Race Case Study
Mercedes-Benz partnered with their agencies Razorfish and Denuo to generate buzz and create a unique marketing effort in promotion of their new Super Bowl commercial.
Starcom Norway: Kaizers Orchestra Case Study
In this video Starcom Norway highlights a successful case study on their creative approach to distributing digital content for the Norwegian band Kaizers Orchestra.
GfK MRI: Always on Media
In this digital update video, GfK MRI provides insights from their recent research about tablets and eReaders as the new “always on” media.
GfK MRI: Ads on Tablets Attract Attention
In this digital update video, GfK MRI provides insights from their recent research about how ads on tablets are attracting consumer attention.
GfK MRI: All About Apps
In this digital update video, GfK MRI provides insights from their recent research on consumer usage of applications on tablets.
GfK MRI: Tablet Behavior and Attitudes
In this digital update video, GfK MRI provides insights from their recent research on the behavior and attitudes of consumers who own tablets and eReader devices.
