Magazines
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Bringing Learning to Life
Michael Palmer, executive vice president of the ANA School of Marketing, explains why training is the key to marketing efficiency, superior results, and brand growth.
Final Say: A Whole New World
Esther Lee, senior vice president of brand marketing, advertising, media, and sponsorships for AT&T, discusses how brands can harness the power of the mobile platform.
From the Top: Time to Step Up
Bob Liodice, President and CEO, ANA, discusses why the industry needs a champion for measurement.
Growth Is Not the Strategy
Profitable growth results from a focus on improving customer value. Learn how executives connect the redefinition of customer value to social media and metrics.
Measures for Success
Through focused efforts, brands in a number of industries are becoming more accountable marketing organizations. Learn what steps these companies are taking to improve marketing accountability.
Powering Up Dell
CMO Karen Quintos lays out a fresh branding campaign for courting IT success and provides best practices for achieving professional (and personal) victories.
That Was Easy
A case study from Staples shows how the brand increased campaign response rates. Staples is analyzing the purchasing patterns of its core customers and targeting them with relevant, profit-generating offers.
The Changing Role of CMOs
Today’s marketing leaders must create consistent, personalized customer experiences. CMOs from Procter & Gamble, Zappos, and Nike share how they connect with consumers.
A Push for Cost Control and Accountability
A new ANA survey reveals a significant level of digital agency fee renegotiation. Learn about approaches marketers can take to more productively and efficiently obtain digital marketing services.
Beyond Cost and Rates
Decideware's practical guide presents three elements to consider when determining the value of an agency relationship.
Build a Stronger Bond
These five best practices can improve the relationship between marketing, procurement, and agency professionals. To further improve these relationships, ANA has launched the Procurement Mentoring Program.
Case Study: Proven Partnership
At AB InBev, procurement and marketing take a team approach to agency selection.
Driving Performance
Key insights help marketers maximize an agency evaluation program to improve agency performance, maximize client efficiencies, and optimize cost savings, the program centers on a client’s evaluation of an agency’s performance across a range of areas. A case study shows how one pharmaceutical company refreshed its existing agency evaluation program to ensure that agencies focused on activities that increased brand value in a cost-effective way.
Final Say: Predicting Who Will Buy
When marketing and sales work together in an insights-based approach to sales, everybody wins.
From the Top: Get Creative
Bob Liodice, President and CEO, ANA, discusses making a case for more productive marketing.
Get In Sync
It’s time for marketing, procurement, and agencies to build a more harmonious relationship. Just as procurement executives should expand their knowledge of agency operations, agency executives should become “procurement savvy.”
Making a Lasting Impression
How to maximize the effectiveness of your sponsorship opportunities through accurate targeting, goal-driven resource allocation, and integrated marketing. Also find case studies from Mercedes-Benz and State Farm.
One on One with…Randall Rothenberg
The IAB’s president and CEO addresses the sensitive issue of online behavioral advertising and other timely topics including digital advertising measurement, mobile marketing, and the efficacy of television advertising.
The Five Biggest Questions of Social Media Marketers—Answered
Learn what you need to know to succeed in a daunting marketing and advertising space. Case studies from TurboTax and Downy, a Procter & Gamble brand, show how marketers have used crowdsourcing and social media sites to connect to consumers.
GfK MRI Survey Results
See survey results from GfK MRI's consumer reserach on a variety of media channels, including magazines, TV, social media, and gaming.
