Survey Research
How Advertisers Evaluate Agencies
This survey analysis explores the types of evaluations advertisers use for their agencies.
Agency Remuneration Surveys: Global Overview
This presentation issued by World Federation of Advertisers provides a top-line review of current advertising agency compensation practices in France, Germany, the United Kingdom, the United States, Canada, Japan, China, Australia, New Zealand, and Finland. Topics covered include the use of full-service versus multiple agencies; compensation methods, rates paid; the use and effects of payment.
Integrated Marketing Communications Study, 2nd Edition
ANA and Blueprint Communications survey fielded to members of the ANA. 88 responses received. Survey explores how ANA members manage their integrated marketing communications (IMC) practices. This is a follow up to the 2003 ANA Integrated Marketing Communications Study, 1st ed.
Branded Entertainment Survey
Results of the ANA's second annual Branded Entertainment Survey.
ANA/Forrester Survey Results: Marketers Adding Alternatives to Television Advertising
This panel discusses the results of the 2006 ANA/Forrester Survey on television advertising.
2005 ANA Marketing Accountability Task Force Findings
This white paper presents the results of an January 2005 ANA survey of senior marketers from twenty ANA member companies intended to improve marketing accountability and to provide a catalog of unique accountability metrics to be used by industry practitioners.
National Advertisers' Views of Out of Home Advertising
This survey provides ANA members' views on Out of Home (OOH) advertising.
The State of Client/Agency Relations
This exclusive survey among ANA members provides insight on dealing with the challenges of client/agency relationships.
The Path to Marketing Accountability: A Foundational Study ANA /MMA/Forrester Marketing Accountability Study, Phase II
These materials from Phase II of the exclusive ANA/MMA Marketing Accountability Study focus on how to overcome organizational challenges to improving marketing accountability.
Print Industry Report Card
Using results of the ANA's survey on print, this white paper analyzes the strengths and weaknesses of the print medium and assesses how print is measuring up in the media mix environment.
Procurement: Blessing or Curse?
This white paper examines the results of the 2005 ANA Marketing and Procurement Survey. The survey, designed by the Procurement Best Practice Task Force of the Advertising Financial Management Committee, gauges the relationship between marketing and procurement, compares and contrasts how marketing and procurement each respond, identifies where they are best working together, notes where improvements can be made, and highlights best practices.
What B2B Marketers Need From Technology
To better understand how technology is changing the perspective and tactics of B2B firms, Forrester teamed with BtoB Magazine to survey 126 B2B marketing professionals. They also conducted interviews with more than 30 B2B marketing executives from large firms.
Madison+Vine: Branded Entertainment
These materials explore branded entertainment issues ranging from metrics to best practices.
2005 Internet Advertising Agency Compensation Survey:Top Level Findings
A review of the top level findings from second of the ANA's Trends in Agency Compensation Series.
ANA Marketing and Procurement Survey
This ANA survey, designed by the Procurement Best Practice Task Force of the Advertising Financial Management Committee, gauges the relationship between Marketing and Procurement, compares and contrasts how Marketing and Procurement each respond, identifies where they are best working together, notes where improvements can be made, and highlight best practices.
ANA/Forrester Survey: The Top Marketing Technologies in 2005
A 2005 joint ANA/Forrester survey on the technologies marketing executives use and plan to use in the near future.
AAAA Television Production Cost Survey
AAAA Television Production Cost Survey
Multicultural Marketing Survey, Second Edition
This presentation reviews the 2004 update on the strategies and tactics that ANA members use to conduct their multicultural advertising efforts, as well as their attitudes around that usage. The book provides full details.
Multicultural Marketing Budgets
Survey results from ANA Multicultural Marketing Survey.
ANA Business-to-Business Committee Member Survey
This survey conducted among ANA B2B committee members reveals insights and recommendations on high priority topics.
