Mobile Marketing
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Global Perspectives: The Smartphone User & The Mobile Marketer
In this recent study, Google partnered with the Mobile Marketing Association in order to discover how advertisers are integrating mobile into their marketing strategies, how smartphones are shaping consumer behavior, and how mobile usage differs by country.
The Evolution of Engagement and the Mobile Opportunity: A Target Marketing Case Study
Barbara Hagen, marketing director, Target Corporation, and Rob Friedlander, co-founder and vice president, business development, Phluant, Inc., discussed how Target created the first ever mobile circular.
The Evolution of Engagement and the Mobile Opportunity: A Target Marketing Case Study
Barbara Hagen, marketing director, Target Corporation, and Rob Friedlander, co-founder and vice president, business development, Phluant, Inc., discussed how Target created the first ever mobile circular.
Connecting with Mobile Moms
Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.
Connecting with Mobile Moms
Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.
BabyCenter’s 21st Century Mom® Insights Series: 2011 Mobile Mom Report
Moms are 18% more likely than the general population to have a smartphone, according to this new study from BabyCenter.
Rapid Growth in Mobile Coupon Usage
eMarketer estimates that nearly 20 million U.S. adults will redeem a mobile coupon this year.
Coca-Cola: Finding the Edge
Wendy Clark, senior vice president, integrated marketing communications and capabilities, The Coca-Cola Company, discussed how Coca-Cola is using mobile to spread stories about their brand.
Coca-Cola: Finding the Edge
Wendy Clark, senior vice president, integrated marketing communications and capabilities, The Coca-Cola Company, discussed how Coca-Cola is using mobile to spread stories about their brand.
Coca-Cola: Finding the Edge
Wendy Clark, senior vice president, integrated marketing communications and capabilities, The Coca-Cola Company, discussed how Coca-Cola is using mobile to spread stories about their brand.
Comcast Drives Impact and Acquisitions with Mobile Marketing
Pepper W. White, media director, central division, Comcast Cable, and Amanda Richman, president of digital, MediaVest USA, discussed best practices for leveraging mobile's inherent local power to drive acquisition.
Comcast Drives Impact and Acquisitions with Mobile Marketing
Pepper W. White, media director, central division, Comcast Cable, and Amanda Richman, president of digital, MediaVest USA, discussed best practices for leveraging mobile’s inherent local power to drive acquisition.
Comcast Drives Impact and Acquisitions with Mobile Marketing
Pepper W. White, media director, central division, Comcast Cable, and Amanda Richman, president of digital, MediaVest USA, discussed best practices for leveraging mobile's inherent local power to drive acquisition.
Hewlett-Packard's Journey with Mobile
Scott Berg, senior director, global digital strategy and hp.com, Hewlett-Packard Company, discussed what Hewlett-Packard has learned from its mobile initiatives.
Hewlett-Packard's Journey with Mobile
Scott Berg, senior director, global digital strategy and hp.com, Hewlett-Packard Company, discussed what Hewlett-Packard has learned from its mobile initiatives.
Magnetizing Your Mobile Impact
Geoff Ramsey, CEO and co-founder, eMarketer Inc., shared strategies for how marketers can get involved in mobile quickly.
Magnetizing Your Mobile Impact
Geoff Ramsey, CEO and co-founder, eMarketer Inc., shared strategies for how marketers can get involved in mobile quickly.
The Hershey Company: Using Mobile to Build a Better Business and a Better Future
Learn how Hershey utilizes mobile to support charitable causes, as well as to support their supply chain and business results and to drive their corporate mission.
The Power of Mobility: Redefining How We Operate
Russ McGuire, vice president, strategy, Sprint, discussed the mobility revolution that is currently taking place.
Walmart: How Mobile is Transforming Retail
Greg Warren, vice president, creative marketing, Walmart U.S., discussed how Walmart is leveraging mobile to engage, provide useful tools, and offer mobile commerce to their consumers through a continuous channel experience.
