Retail Activation
SAS: Customer-Centricity Drives Successful Omni-Channel Retailing
This paper provides insights presented in a webinar from SAS and Retail Systems Research (RSR) on how customer-centricity and cross-channel concepts in context will successfully drive omni-channel retailing.
Wildfire Case Study: Benefit Cosmetics
This Wildfire case study demonstrates how Benefit Cosmetics raised awareness about its newest mascara line solely through social channels.
American Express Engages Employee Diversity Networks to Drive Growth
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
American Express Engages Employee Diversity Networks to Drive Growth
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
Macy’s Approach to Multicultural Marketing
Maria Cristina Rios, director, multicultural marketing and media strategy at Macy’s Marketing, discussed how Macy’s total strategy has been applied to a multicultural marketing campaign focused on Hispanic Heritage Month.
Macy’s Approach to Multicultural Marketing
Maria Cristina Rios, director, multicultural marketing and media strategy at Macy’s Marketing, discussed how Macy’s total strategy has been applied to a multicultural marketing campaign focused on Hispanic Heritage Month.
Chango: Retargeting for Retailers: Driving More Dollars
In this white paper Chango provides key insights and best practices to retailers on retargeting.
Case Study: Purex’s ‘Shock and Awe’ at Walmart
Steven Decker, president, Zooka Creative, and Stephen Koven, director of marketing, Henkel Consumer Goods, Inc., shared a case study on the launch of Purex’s natural, crystal-based fabric softener.
Case Study: Purex’s ‘Shock and Awe’ at Walmart
Steven Decker, president, Zooka Creative, and Stephen Koven, director of marketing, Henkel Consumer Goods, Inc., shared a case study on the launch of Purex’s natural, crystal-based fabric softener.
DPAA: SapientNitro on Interactive and Personalized Digital Signage
FK Funderburke, director of digital merchandising and mobile strategy, SapientNitro, presented two examples at the DPAA 2012 Digital Media Summit in which new technologies for interactive and personalized digital signage have been highly effective for reaching target audiences.
2012 Holiday Quick Guide
In their 2012 holiday guide Google provides quick tips to marketers based on learnings from the 2011 U.S. holiday shopping season.
What PUMA Learned from Willy Wonka
Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.
What PUMA Learned from Willy Wonka
Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.
What PUMA Learned from Willy Wonka
Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.
IKEA Embraces Reality TV to Improve Brand Perception
Alia Kemet, U.S. media manager at IKEA, and Chet Fenster, managing partner at MEC Entertainment, discussed how they developed “Fix this Kitchen,” a six episode reality TV series, as the centerpiece of a multiplatform communications initiative to change IKEA brand perception.
Macerich and Fiat Case Study
Arlan Tarhan, president and CEO, Convergent Alliance, and Jalina Law, assistant vice president, business development, The Macerich Company, discussed how Fiat creatively used inline mall space to drive sales of the new Fiat 500.
Macerich and Fiat Case Study
Arlan Tarhan, president and CEO, Convergent Alliance, and Jalina Law, assistant vice president, business development, The Macerich Company, discussed how Fiat creatively used inline mall space to drive sales of the new Fiat 500.
Case Studies: Leveraging Digital in an Omni-Channel World
Breana Roides, associate product director, Vistakon, Johnson & Johnson Vision Care, Inc., and Ben Kennedy, group director, mobile, Integer, discussed how Vistakon created a digital marketing campaign, utilizing a shopper marketing framework, which increased its category awareness.
Leveraging Digital to Engage Shoppers
Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.
Leveraging Digital to Engage Shoppers
Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.
