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  • How General Mills Leverages Retail Media to Drive Growth

    Event Recaps   February 22, 2024  

    Lisa Roebuck, media director at General Mills, shared her organization’s core beliefs and guiding principles for leveraging retail media networks (RMNs) and reviewed some existing challenges in the space that still need to be overcome.

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  • Kiri Masters of Acadia Discusses Retail Media

    Industry Insights   January 25, 2024  

    Agency Boathouse recently released its report, “The Third Annual CEO Study on Marketing and the CMO,” which shared illuminating and fascinating insights into the CEO mindset.

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  • How Retailers Can Make Better Connections with More Shoppers

    Industry Insights   November 29, 2023  

    The weeks leading up to the holidays can be stressful for retail marketers desperate to hit their goals, and that can lead many to throw good money after bad tactics to gain some quick traction. A common example is the focus on reach. Too many retail marketers focus on acquiring customer contact information (usually email addresses) to get in front of net new shoppers and hit acquisition goals without any focus on the relevant data that can help them turn those email addresses (read: shoppers) into first-time buyers.

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  • Using Experiential Marketing to Build Customer Loyalty

    Industry Insights   October 24, 2023  

    In an era of ever-evolving consumer preferences and relentless competition, businesses find themselves in a perpetual quest for strategies that not only attract customers, but also keep them coming back for more. The traditional methods of advertising and marketing — while undeniably effective in their own right — are often fleeting in their impact, fading into the background noise of our daily lives.

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  • Enhancing the Consumer Experience Through Digital Transformation

    Event Recaps   October 3, 2023  

    Under Amour shared how its digital transformation helped the brand shorten its product creation cycle, reduce its carbon footprint, enhance the consumer journey, and elevate the brand’s omnichannel sales approach.

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  • The Future Shopper Report

    Knowledge Partners   September 13, 2023  

    The 2023 Future Shopper Report by Wunderman Thompson highlights trends and data that businesses need to strategically act upon fast, such as recognizing that although experience is key, the number one driving force for online decision making is price, and that sustainability and ethics are key factors in purchase decisions.

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  • What Retail Media Networks Have in Store for Marketers

    B2C   September 8, 2023  

    Two-thirds of companies viewed retail media as a sales driver, but only 12 percent used it to build their brand, according to a new survey. Only 31 percent said it was a valuable marketing tool right now. The lack of consistent and industrywide measurement on the effectiveness of retail media investments is one reason brands remain cool to the market.

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  • Effective Marketing Triggers for Retailers

    Industry Insights   September 1, 2023  

    Retailers know by now that an abandoned shopping cart (AC) is an important trigger to incorporate into a multichannel marketing strategy. It takes a decent amount of effort for someone to visit a retail site, browse and add an item to their cart, yet the average cart abandonment rate is an incredible 70 percent, according to Baymard Institute. A well-timed email can be enough to nudge many of them to buy - with AC email conversion rates in the double digits.

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  • How The World’s Stinkiest Sock Left Lysol Smelling Fresh with Consumers

    REGGIE Awards   May 8, 2023  

    To prove its Lysol brand’s Laundry Sanitizer could tackle even the smelliest laundry, Reckitt worked with scientists to create “The World’s Stinkiest Sock” — and then put it to the ultimate test with a group of people who knew a thing or two about stinky socks: Boston Red Sox fans.

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  • Top Global Retail, Fashion, and Luxury Index 2023

    Knowledge Partners   May 2, 2023  

    This report from G & Co. compiles the most significant trends that retailers can observe and learn from in order to stay ahead of the curve in the innovative future of business.

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  • How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation

    Event Recaps   April 27, 2023  

    Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.

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  • How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation

    Conference Session Videos   April 27, 2023  

    In this video, Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.

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  • Retail Media Networks 101

    ASK Answers   April 26, 2023  

    What are the latest trends and best practices in the Retail Media Networks space? How are brands working with RMNs?

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  • Brands Play Catch-up This Summer

    B2C   April 21, 2023  

    As people gear up for the summer and look for outdoor activities, marketers need to find ways to turn in-person encounters into enduring relationships, both online and off. Brand managers need not access their playbook from summer 2019, as consumer expectations and behaviors have changed dramatically in the past three years.

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  • Flourishing at the Margins of Local-Market Omnichannel Advertising

    Industry Insights   March 29, 2023  

    Legacy media businesses have been under increasing pressure since the advent of the modern internet in the 1990s. Once secure with healthy margins on their advertising inventory, media companies have since been forced to adapt to an audience that has fractured across a proliferation of channels and advertisers that are no longer content to spend money without some form of guaranteed return on investment.

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  • How to Make Retail Brand Campaigns Work Harder in a Tight Market

    Industry Insights   March 22, 2023  

    According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that are left, advertisers worry how they can drive any meaningful value if they can’t get the reach or impact that they might feel they need.

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  • The Return of In-store Shopping

    B2C   February 17, 2023  

    Both retailers and CPG brands continue to ramp up the use of smart screens, artificial intelligence, and other digital tools to woo people back to brick-and-mortar outlets and enhance the in-store shopping experience as the pandemic starts to fade.

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  • The Overlooked Touchpoint: Infusing Multicultural Thinking into Retail Marketing

    Webinar Rewinds   February 9, 2023  

    In this webinar, Patrice Moore and Dr. Valerie Williams-Sanchez discussed how to reframe multicultural thinking at retail and extend beyond cultural holidays. They also shared activations that work.

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  • Retail Media Networks: A Comprehensive Research Report

    Research Reports   January 30, 2023  

    Explore the significance of retail media networks in the advertising industry. Understand how these networks offer targeted advertising opportunities and learn from industry insights and recommendations.

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  • Retail Media Networks Beyond CPGs

    Event Recaps   January 26, 2023  

    Ian Freitas, global retail and channel marketing director at Intel, shared how his brand has successfully leveraged retail media networks to drive consideration and sales, despite not being a traditional CPG business.

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