What Retail Media Networks Have in Store for Marketers
The ongoing demise of third-party cookies is expected to spur interest in retail media networks (RMNs)
Two-thirds of companies viewed retail media as a sales driver, but only 12 percent used it to build their brand, according to a new survey. Only 31 percent said it was a valuable marketing tool right now. The lack of consistent and industrywide measurement on the effectiveness of retail media investments is one reason brands remain cool to the market.
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