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  • Public Relations Calendar 2025

    Tools   September 20, 2024  

    Use this tool to create a public relations calendar that will allow you to plan and report on your public relations activities throughout the year.

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  • How Marketers Tap into the Cultural Zeitgeist

    Champions of Growth Podcast   August 21, 2024  

    JuHee Kim, president of ad agency MuteSix, joins host Matthew Schwartz to discuss some of the key questions marketers need to ask when they want to align their brand with a cultural moment (or movement) and why serendipity may play a bigger part in such activations than brand managers appreciate.

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  • Going Green to Honor the Arthritis Foundation

    B2 Awards   July 13, 2024  

    The Arthritis Foundation arranged for a host of iconic buildings across the nation to be lit up in green as a PR effort in honor of its 75th anniversary.

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  • Stein IAS Champions the B2B Decade

    B2 Awards   July 3, 2024  

    Stein IAS led the charge in promoting the value of B2B marketing through a comprehensive strategy, positioning itself as a key thought leader while driving significant business growth.

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  • The Marketing and PR Nexus: Breaking Down the Silos

    POVs   April 10, 2024  

    PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down silos and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.

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  • Public Relations Plan Playbook

    Playbooks   March 1, 2024  

    Use this step-by-step playbook and set of 16 premium tools and templates to develop a comprehensive public relations strategy and plan.

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  • Public Relations Crisis Playbook

    Playbooks   March 1, 2024  

    Use this step-by-step playbook and set of 23 premium tools and templates to develop a Public Relations Crisis plan that supports your company’s goals and objectives.

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  • How to Strengthen the Relationship Between Marketing and PR

    Champions of Growth Podcast   February 14, 2024  

    M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.

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  • This is How You Leverage PR to Supercharge Marketing

    Podcast Clips   February 14, 2024  

    M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.

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  • Marketing Communications Amid the Rise of Generative AI

    Champions of Growth Podcast   January 31, 2024  

    Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.

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  • Media Relations and PR Audit

    Tools   January 21, 2024  

    A self-assessment to rate your capabilities across 6 key success drivers.

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  • Public Relations Solution Study

    Tools   January 21, 2024  

    Our Public Relations Solution Study highlights insights, the landscape, and the vendors associated with the PR space.

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  • Public Relations Plan Framework

    Tools   January 21, 2024  

    Use this public relations framework to define the activities required to successfully create, plan, and execute a public relations plan.

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  • Public Relations System RFP Template

    Tools   January 21, 2024  

    Use this tool to help you design an RFP for a Public Relations system.

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  • Public Relations System Vendor Evaluation

    Tools   January 21, 2024  

    Use this evaluation to compare Public Relations vendor solutions based on your requirements.

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  • PR Agency Selection Tool

    Tools   January 15, 2024  

    Use this to assess, score & compare PR agencies during the selection process.

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  • Public Relations Agency RFP

    Tools   January 15, 2024  

    A template to help you design a Request for Proposal (RFP) for PR agency selection.

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  • Public Relations Metrics Dashboard

    Tools   January 15, 2024  

    A simple dashboard to define your key metrics and track and report on your results.

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  • Public Relations Strategy Scorecard

    Tools   January 15, 2024  

    Use this to document your objectives, initiatives, metrics and timeframes to achieve your goals.

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  • Public Relations Vendors Matrix

    Tools   January 15, 2024  

    Use this matrix to obtain information about key vendors that provide Public Relations solutions.

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