PR Agencies
A Hidden Harmony: Documenting the Connection Between Brand and Corporate Reputation
New research from the Council of PR Firms, in partnership with Harris Interactive, argues that companies would achieve better results by adopting a new paradigm that takes product brand efforts and corporate reputation efforts out of their silos and deploys them jointly in pursuit of common objectives such as purchase consideration and recommendation.
What a Great Idea! Public Relations and the Marketing of Innovation
This article from the Council of PR Firms looks at the role that public relations can play in launching new products.
Getting Social, Doing Good, and Driving Impact
According to the Council of PR Firms, social media has the power to impact the public good by elevating the visibility of causes, assisting with fund raising, and advancing messaging.
Data Storytelling: The Art and Science of Social Media Metrics
This Q&A between the Council of PR Firms and 5Loom, a social media firm, looks at how brands can use data and analytics to improve their storytelling skills.
Brands on the Red Carpet: Re-evaluating the Marketing Role of Celebrities
This article from the Council of PR Firms explores how many brands are looking beyond traditional celebrities to find brand influencers.
Working With Your Public Relations Firm: A Guide for Clients
Written by the Council of PR Firms, this guidebook teaches marketers how to launch a relationship with a new PR agency.
Public Relations and Procurement: Building and Sustaining Productive Working Relationships
This guidebook from the Council of PR Firms is designed to help facilitate a better working relationship between procurement professionals and public relations, as they two groups continue to work together more and more frequently.
Measuring the Impact of Public Relations on Sales
This guidebook from the Council of PR Firms looks at how public relations measurement and evaluation is growing in sophistication.
Standards for Conducting a Public Relations Firm Search
This guidebook from the Council of PR Firms provides best practices for selecting a PR agency.
PR Agencies: 2012 Industry Best Practices Benchmarking Report
StevensGouldPincus surveyed 105 public relations (PR) firms in 2011 to establish 21 critical benchmarks for the PR industry.
Win-Win Results: Working Effectively with Your Public Relations Firms
Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.
Win-Win Results: Working Effectively with Your Public Relations Firms
Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.
Win-Win Results: Working Effectively with Your Public Relations Firms
Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.
Public Relations: An Underused Channel
Featuring examples from ANA member companies, Kodak and Adobe, this Insight Brief looks at how marketers can use public relations (PR) to optimize their marketing plans. Global and national data on the compensation of PR agencies and PR sourcing are also shared.
Sourcing PR
According a 2009 WFA survey, nearly 60% of marketers plan to change how they compensate their PR agency in the near future.
Public Relations Firms Roundtable
Members of the Council of Public Relations Firms discussed issues related to PR agency compensation models, PR agency overhead, evaluating PR firms, social media, and how procurement and PR firms can better work together.
What You Won't Learn about PR from Watching Mad Men
Find out the five ways advertisers can optimize marketing public relations efforts and what mistakes not to make.
Reach a Wider Audience
These five best practices for digital media use in public relations help brands extend their reach and manage their reputations. It's more important than ever for marketers to master the digital space in a world where Twitter, email, and Facebook are key communication platforms.
Vespa Hires a PR Firm
This case study explains how PR firm CooperKatz developed the Vespanomics PR campaign for Vespa, helping to drive sales and increase Vespa's market share.
