The Marketing and PR Nexus: Breaking Down the Silos
Like peanut butter and jelly, marketing and PR should be in the pantheon of classic combos. Yet at many organizations, these teams often seem like they're existing in a separate universe. This is unfortunate because PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down the silo and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.
Source
"The Marketing and PR Nexus: Breaking Down the Silos." Champions of Growth Podcast, 4/10/24.
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