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Brand Purpose and Sustainability
Industry Insights March 12, 2024As the effects of climate change threaten society in more and more ways, a growing number of companies are working to integrate sustainability initiatives into their brand purposes. Efforts to do so, however, can often be beset with questions and uncertainty. To bring added clarity to the matter, consider three tips shared by guests on the ANA Center for Brand Purpose’s Beyond Profit podcast.
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Katie Williams, Chief Marketing & PR Officer at Haleon, Talks Purpose
Industry Insights March 12, 2024Katie Williams, chief marketing and PR officer at Haleon U.S., will discuss the process of developing purpose while accelerating growth, as well as share learnings at the upcoming ANA Brand Masters Conference on April 15 to 17.
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How AT&T Enhanced Its Purpose
Event Recaps March 7, 2024Jasmine Allen of AT&T explained how the brand aligned a culturally relevant sponsorship campaign with its newly launched purpose program.
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Thistle Farms: A Model for Women’s Recovery
Beyond Profit Podcast March 5, 2024In this episode of Beyond Profit, Becca Stevens joins host Ken Beaulieu to discuss the remarkable growth of Thistle Farms, how the organization drives its movement through fundraising, its legal and legislative advocacy, and why love is the most powerful force for change in the world.
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Brand Purpose as Competitive Advantage
Industry Insights March 5, 2024More and more companies are embracing brand purpose; however, many continue to do so simply because “it’s the right thing to do.” While true, this position ignores the competitive advantage that the adoption of a brand purpose can afford an organization. To illuminate this matter, guests of the ANA Center for Brand Purpose’s Beyond Profit podcast shared three observations on the benefits of purpose that go beyond altruism.
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Brand Purpose and Diversity
Industry Insights February 27, 2024Pursuing diversity is an increasingly urgent area of focus for many companies. However, how to champion the cause effectively and ultimately reap its benefits can be mysterious. To guide organizations in these efforts, guests of the ANA Center for Brand Purpose’s Beyond Profit podcast shared three tips.
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The Fundraising Forecast: Top 10 Insights to Talk About in 2024
Knowledge Partners February 27, 2024Blakely shares the latest research on donor attitudes in the U.S. as well as in-depth insights from thousands of donors who have shared their needs, motivations and connections through the brand’s affinity work, plus amalgamated trends based on performance metrics from more than 30 charities.
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Making Waves for Women: How SI Swimsuit Launched an Empowerment Revolution
Behind the Campaign February 27, 2024Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment by only accepted ad dollars from brands demonstrating meaningful investment in initiatives, policies, and causes for women’s equality.
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The Fundraising Forecast in Canada: Top 10 Insights to Talk About in 2024
Knowledge Partners February 22, 2024Blakely shares the latest research on donor attitudes in Canada as well as in-depth insights from donors and trends based on performance metrics from more than 30 charities.
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How PersonalRX Is Reinventing the Pharmacy Business
Beyond Profit Podcast February 20, 2024As founder and CEO of PersonalRX, Larry Margolis is changing the very nature of the pharmacy business through innovation and technology. In this episode of Beyond Profit, Larry joins hosts Ken Beaulieu and Lana McGilvray, to discuss the growth of PersonalRX and the power of purpose.
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Measuring Success in Brand Purpose
Industry Insights February 20, 2024While more and more companies are embracing brand purpose, a reliable way of gauging the effect of such initiatives often remains elusive. Consider, however, the observations of three guests of the ANA Center for Brand Purpose’s Beyond Profit podcast. Below, they explain their philosophies of and approaches to measuring the impact of brand purpose on their organizations.
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Nonprofit Federation Member Spotlight Series: American Diabetes Association (ADA)
Industry Insights February 15, 2024ANA member American Diabetes Association (ADA) is working to prevent and cure diabetes and improve the lives of everyone affected by the disease. As ADA’s chief marketing and digital officer, Simone Grapini-Goodman is tasked with a broad remit of responsibilities to fulfill the organization’s mission. Alicia Osgood, director of communications for the ANA Nonprofit Federation, spoke with Simone about her journey to ADA, how ADA is navigating a tough fundraising environment, embracing new technologies, and powering their purpose through partnerships.
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Bringing Purpose to Life Through Storytelling
POVs February 14, 2024Beyond Profit host Ken Beaulieu shares four tips to bring your brand purpose to life through authentic storytelling and create a powerful differentiator for your business.
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How to Recognize and Avoid Purpose-Washing
Industry Insights February 13, 2024While brand purpose has become a requirement for companies seeking to appeal to younger generations of consumers, the pursuit of it can be haunted by the dark twin of purpose: purpose-washing. Fortunately, guests on the ANA Center for Brand Purpose’s Beyond Profit podcast periodically offer advice on how to avoid this danger, and three tips from the show follow below.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds February 7, 2024In this webinar, learn about the latest on postal, data privacy, and charitable giving incentives as they are advanced on Capitol Hill and at the state level.
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Finding Purpose in Life and in Marketing
Beyond Profit Podcast February 6, 2024Branding expert Jay Mandel says marketing and life have a lot in common. In this episode of Beyond Profit, Jay joins host Ken Beaulieu to discuss his own transformative journey, ways to find purpose in the workplace, how to design a purposeful roadmap for marketing, and more.
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How to Define or Find a Brand Purpose
Industry Insights February 6, 2024While adopting a brand purpose has become an imperative for many companies, identifying what that purpose should be can often appear to be a mysterious and daunting process. By way of guidance, consider the following seven tips offered by guests of the ANA Center for Brand Purpose’s Beyond Profit podcast.
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Mike Frease of Whirlpool on Creativity
Industry Insights February 6, 2024Mike Frease, head of creative for Whirlpool is participating in ANA's 2024 ANA Award juries, specifically as an In-House Excellence Awards judge. Denise McDevitt, SVP of award programs at ANA, spoke with Chris to discuss what the judges will be looking for and what makes the difference between a good versus exceptional submission.
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Why Brands That Play It Safe Won’t Survive
Podcast Clips February 6, 2024Jay Mandel, author of Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding, explains why brands that play it safe will eventually fade. He does so using an interesting example from the romantic relationship between Taylor Swift and Travis Kelce.
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Five Things for 2024: Elevating Nonprofit Fundraising and Marketing
Webinar Rewinds January 31, 2024In this webinar, discover the five game-changing strategies reshaping the nonprofit landscape. RKD Group's Head of Digital Strategy shared actionable insights, innovative approaches, and proven tactics to supercharge an organization's growth and influence.
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