Empowering Stakeholders to Champion a Brand’s Purpose
Without every stakeholder advocating on the brand's behalf, your purpose initiative is likely to fail. This POV from Ken Beaulieu, host of the Beyond Profit podcast, ensures you've got all the know-how you need to have every stakeholder, from the C-suite all the way to third-party partners, rallying around purpose in a powerful way.
Source
"Empowering Stakeholders to Champion a Brand's Purpose." ANA POV, 4/4/24.
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