Search Marketing Knowledge Center | ANA

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Search returned: 510 document(s).

  • The Best Way to Fight CTV Fraud: Ditch View Through Measurement

    Industry Insights   March 6, 2024  

    Fraud has long plagued the digital advertising landscape, siphoning off vast sums of money. As we delve deeper into the realm of connected tv (CTV), we see that it's not impervious to the cunning tactics of fraudsters. With advertisers increasingly gravitating towards streaming platforms, opportunistic fraudsters have followed.

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  • Why CTV Will Be the Influential Ad Channel to Watch in the 2024 U.S. Elections

    Industry Insights   March 1, 2024  

    The 2024 U.S. election cycle will look unlike any that have come before it, right down to the ways in which political advertisers will reach and influence voters. While past election seasons have been defined by new and deeper investments in mobile and social channels, 2024 is poised to be the year connected TV (CTV) reshapes the political landscape, particularly among regional advertisers.

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  • Hidden Costs: Three Critical Business Ramifications of Digital Ad Fraud

    Knowledge Partners   February 28, 2024  

    This report from VAB seeks to explore ‘hidden cost’ issues of fraudulent digital video campaigns through tangible examples, while providing guidance on how to avoid the corporate risk involved in the lack of transparency that often leads to fraudulent ad activity.

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  • YouTube and Meta Don’t Care About Your Brand’s Safety

    Industry Insights   February 12, 2024  

    The philosophy behind the default ad campaign settings of platforms like Meta, YouTube, and TikTok is simple: “More is better.” The more impressions and clicks a campaign get, the greater the brand awareness achieved. But as reports have recently revealed, this practice may be doing more harm than good when it comes to brand safety.

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  • The Best of 2023 Automotive Influencer Marketing

    Event Recaps   February 8, 2024  

    MediaPost shared some of the best automative influencer campaigns of 2023.

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  • Buick's Always-On Approach to Celebrity and Social Influencers

    Event Recaps   February 8, 2024  

    Buick shared its always-on approach to celebrity and social influencer marketing.

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  • How to Win the Super Bowl – Every Day

    Industry Insights   February 7, 2024  

    As the biggest, most expensive audience left in advertising, the Super Bowl gives brands both a showcase and a classroom. As a showcase, 115 million live viewers can catapult or curtail a brand. The opportunity is magnified by the fact that you’re playing against average competition. System1 tested all 308 ads from the past four Super Bowls with more than 46,000 American consumers and found overall Big Game ads performed like average ads. As a classroom, the elements that get the best response in the $7 million+ spotlight can be used to create more effective ads throughout the year.

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  • Linear TV Drops Below 50 Percent of TV Usage

    Money Slides   February 6, 2024  

    Roku visualizes data from Nielsen demonstrating how linear TV is ceding an ever greater share of TV usage to streaming.

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  • Content Is the Key to Mastering CTV Advertising Strategies

    Industry Insights   February 1, 2024  

    To increase the effectiveness of your CTV advertising campaigns, you need to make discerning content choices, establish robust partnerships with the right content owners and platforms, and choose the best inventory to place your ads. But this probably sounds easier said than done.

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  • Now Trending in TV Streaming: Advertisers Cut the Cord

    Event Recaps   January 30, 2024  

    In this session, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.

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  • Now Trending in TV Streaming: Advertisers Cut the Cord

    Conference Session Videos   January 30, 2024  

    In this video, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.

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  • 3 CTV Advertising Trends for 2024

    Industry Insights   January 24, 2024  

    CTV advertising is booming. The category is expected to grow from $12.9 billion in 2020 to $42.5 billion by 2028. But other than a potential uptick in revenue, what does that mean for media companies?

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  • Creative Activism: Driving Impact for the Black Community Through Grassroots Campaigns

    Budgeting Brilliance (Campaigns ≤ $400,000)   January 23, 2024  

    Through their purpose-driven campaigns addressing pandemic challenges and racial injustice respectively, Big Facts, Small Acts and the Courageous Conversation Global Foundation exemplified how community organizations can inspire change and support the Black community on a small budget.

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  • How-To Guide: Selecting Content Types for Video

    Tools   January 21, 2024  

    This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

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  • Video Marketing Budget Template

    Tools   January 21, 2024  

    Use this budget template to set and track your video marketing budgets.

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  • Video Marketing Solution Study

    Tools   January 21, 2024  

    Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.

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  • Video Marketing Plan Framework

    Tools   January 21, 2024  

    Use this video marketing framework to define the activities required to successfully create, plan, and execute a video marketing program.

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  • Pre-Production Planning Checklist

    Tools   January 18, 2024  

    Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

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  • Video Marketing Strategy Scorecard

    Tools   January 18, 2024  

    Outline your video marketing strategy for the upcoming year with this easy-to-use Microsoft Excel scorecard.

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  • Video Marketing Vendor Evaluation

    Tools   January 18, 2024  

    Use this evaluation to compare potential solutions for managing, monitoring and optimizing your Video Marketing program.

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