Search Marketing Knowledge Center

CTV Could Be a Game Changer for Struggling DTC Brands

Industry Insights April 25, 2024

CTV will be a great channel for brands that understand the economics of performance marketing, fine-tuned targeting, and emerging ad mechanisms like shoppability. And DTC brands are known to excel in all three of these categories.

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From “The Park Bench” to Best in Show: Q&A with Aflac’s Jared Martin

Industry Insights April 24, 2024

ANA sat down with Jared Martin, director of The Aflac Studio, as he prepares a behind-the-scenes look at “The Park Bench” at the 2024 ANA In-House Agency Conference, taking place from May 14-16 in Carlsbad, California. Here, Jared talks about the inspiration behind his team’s award-winning film, the importance of collaborating with external partners, and how to inspire creatives whether they are producing an animated film or more traditional marketing materials.

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Tracking Linear TV and OTT’s eCPMs Over Time

Money Slides April 24, 2024

Marketing solutions provide Guideline shares data on the changes in linear TV’s effective cost per one thousand impressions (eCPMs) between 2021 and 2023, comparing it to OTT.

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CTV Ad Innovation Will Need to Overcome Cultural Roadblocks

Industry Insights April 18, 2024

CTV represents the convergence of programmatic and linear TV professionals. To drive adoption, the industry will need to navigate those cultural differences. Here are some of the cultural roadblocks to CTV innovation.

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This Candy Company Attracted Halloween Attention with an AI Film Fest

REGGIE Awards April 17, 2024

For Halloween, Airheads created a horror movie film festival featuring films made entirely with artificial intelligence (AI).

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This Snack Brand Orchestrated a "Breaking Bad" Reunion

REGGIE Awards April 17, 2024

Teaming up with iconic <em>Breaking Bad</em> characters on the biggest stage, the Super Bowl, snack brand PopCorners undertook a campaign that demonstrated how iconic characters and an established visual style can be applied innovatively to a completely new context to propel brand equity.

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How Netflix Leveraged Experiential Marketing

REGGIE Awards April 17, 2024

Netflix’s FYC campaigns include a range of promotional activities such as billboards, print ads, social/digital ads, distributing screeners, and direct mail. The goal is to keep the Emmys and its talent top of mind among voters.

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The New Creative Paradigm: How AI is Transforming Video and Content Production

Webinar Rewinds April 17, 2024

This webinar features Winterberry Group’s Senior Managing Partner Bruce Biegel and APR’s Head of Production Russell Sharpe discussing how creative and content production is evolving under the transformative influence of machine learning and generative AI technologies.

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Why the Devil Is in the (Data) Details for CTV Performance

Industry Insights April 1, 2024

Brands are turning to streaming and other advanced TV formats en masse, looking to reach consumers who may or may not be accessible via cable with TV creative and the engagement that it brings. This comes with the added promise of the dynamic targeting capabilities marketers have come to expect from digital advertising.

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The Ultimate Multi-Platform Digital Marketing Checklist

Knowledge Partners March 23, 2024

From Connected TV (CTV) to YouTube, the fact that marketers have countless ways to engage with consumers is both a blessing and a curse. The challenge lies in crafting tailored content for each platform and delivering it effectively to the right audience, at the right time.

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The Best Way to Fight CTV Fraud: Ditch View Through Measurement

Industry Insights March 6, 2024

Fraud has long plagued the digital advertising landscape, siphoning off vast sums of money. As we delve deeper into the realm of connected tv (CTV), we see that it's not impervious to the cunning tactics of fraudsters. With advertisers increasingly gravitating towards streaming platforms, opportunistic fraudsters have followed.

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Webinar Program Playbook

Playbooks March 1, 2024

Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.

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Video Marketing Plan Playbook

Playbooks March 1, 2024

Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

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Why CTV Will Be the Influential Ad Channel to Watch in the 2024 U.S. Elections

Industry Insights March 1, 2024

The 2024 U.S. election cycle will look unlike any that have come before it, right down to the ways in which political advertisers will reach and influence voters. While past election seasons have been defined by new and deeper investments in mobile and social channels, 2024 is poised to be the year connected TV (CTV) reshapes the political landscape, particularly among regional advertisers.

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Hidden Costs: Three Critical Business Ramifications of Digital Ad Fraud

Knowledge Partners February 28, 2024

This report from VAB seeks to explore ‘hidden cost’ issues of fraudulent digital video campaigns through tangible examples, while providing guidance on how to avoid the corporate risk involved in the lack of transparency that often leads to fraudulent ad activity.

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YouTube and Meta Don’t Care About Your Brand’s Safety

Industry Insights February 12, 2024

The philosophy behind the default ad campaign settings of platforms like Meta, YouTube, and TikTok is simple: “More is better.” The more impressions and clicks a campaign get, the greater the brand awareness achieved. But as reports have recently revealed, this practice may be doing more harm than good when it comes to brand safety.

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The Best of 2023 Automotive Influencer Marketing

Event Recaps February 8, 2024

MediaPost shared some of the best automative influencer campaigns of 2023.

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Buick's Always-On Approach to Celebrity and Social Influencers

Event Recaps February 8, 2024

Buick shared its always-on approach to celebrity and social influencer marketing.

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How to Win the Super Bowl – Every Day

Industry Insights February 7, 2024

As the biggest, most expensive audience left in advertising, the Super Bowl gives brands both a showcase and a classroom. As a showcase, 115 million live viewers can catapult or curtail a brand. The opportunity is magnified by the fact that you’re playing against average competition. System1 tested all 308 ads from the past four Super Bowls with more than 46,000 American consumers and found overall Big Game ads performed like average ads. As a classroom, the elements that get the best response in the $7 million+ spotlight can be used to create more effective ads throughout the year.

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