Agency Selection
Research Report: 2013 ANA Q1 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).
The Art and Science of Agency Partner Management
Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.
The Art and Science of Agency Partner Management
Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.
PowerPresentation: 2013 ANA Q1 Member Benchmarking Survey
This collection of data charts represents findings from the 2013 ANA Q1 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing financial management and procurement, agency relations (governance), and media (in-house media buying and planning and radio).
Madam: New Approach to Agency Search Consultancy Model
Michael Lee, former executive creative director at Euro RSCG and founder of Madam; Don Hogle, former managing director and senior strategist at Euro RSCG and consultant at Madam; and Becky Saeger, marketing strategist and advisor and former chief marketing officer at Charles Schwab, shared a new and unconventional approach to agency searches that minimizes the major pain points of expense, process, and time that typically occur in agency searches with the elimination of the RFI process.
Madam: New Approach to Agency Search Consultancy Model
Michael Lee, former executive creative director at Euro RSCG and founder of Madam; Don Hogle, former managing director and senior strategist at Euro RSCG and consultant at Madam; and Becky Saeger, marketing strategist and advisor and former chief marketing officer at Charles Schwab, shared a new and unconventional approach to agency searches that minimizes the major pain points of expense, process, and time that typically occur in agency searches with the elimination of the RFI process.
Best Practices for Acquiring and Managing Agency Partners in the Digital Space
Kerry Kielb, senior consultant at The Bedford Group, Jon Cook, CEO of VML, and Rob Crigler, vice president, digital marketing at Rooms to Go, shared best practices for navigating the highly complex and fragmented digital agency industry.
Best Practices for Acquiring and Managing Agency Partners in the Digital Space
Kerry Kielb, senior consultant at The Bedford Group, Jon Cook, CEO of VML, and Rob Crigler, vice president, digital marketing at Rooms to Go, shared best practices for navigating the highly complex and fragmented digital agency industry.
The Walt Disney Company: Strategically Partnering with Your Agencies to Create Efficiencies
Kristin Cobuzzi, sourcing specialist at The Walt Disney Company, shared Disney’s process for working strategically to manage multiple agency partners for improved business and marketing functions.
Agency Search Consultants Speak: The 10 Best Agencies of 2012
Avidan Strategies surveyed agency search consultants to come up with a list of the 10 best agencies of 2012. The list was topped by Grey Advertising.
Madam: New Approach to Agency Search Consultancy Model
Michael Lee, former executive creative director, Euro RSCG, and founder, Madam, and Don Hogle, former managing director and senior strategist, Euro RSCG, and consultant, Madam, shared a new and unconventional approach to agency searches that minimizes the major pain points of expense, process, and time that typically occur in agency searches with the elimination of the RFI process.
RSW/Agency Search Report: 2012 Client & Agency Perspectives on Topics Related to Agency Relationships
RSW/Agency Search fielded a survey of 101 marketing decision-makers and 168 agency principals in the U.S. to determine how agency searches and relationships can be improved in 2013.
Standards for Conducting a Public Relations Firm Search
This guidebook from the Council of PR Firms provides best practices for selecting a PR agency.
Joanne Davis Consulting: Digital & Social Agency Search Tips
Leading search consultants Joanne Davis, president at Joanne Davis Consulting; Steve Fajen, partner at Drexler/Fajen & Partners; and Dick Roth, president at Roth Associates, shared digital and social agency search tips and three effective strategies for working with agencies.
Joanne Davis Consulting: Digital & Social Agency Search Tips
Leading search consultants Joanne Davis, president at Joanne Davis Consulting; Steve Fajen, partner at Drexler/Fajen & Partners; and Dick Roth, president at Roth Associates, shared digital and social agency search tips and three effective strategies for working with agencies.
Best Practice Approach to Account Review Briefings
Four members of the 4A’s New Business Committee, Tom Finneran, executive vice president, 4A’s, Matthew Anderson, managing director, new business, Kaplan Thaler Group, Laurie Coots, chief marketing officer, TBWA Worldwide, and Chris Shumaker, executive vice president and chief marketing officer, Publicis, discussed the recently released “Guidelines for Agency Search” white paper from the ANA and 4A’s, and shared an initial draft of a client briefing guidance tool.
Finding the Right Partner
Finding the right agency can be complex and time-consuming, as a whole ballroom of potential candidates must be narrowed down to find just the right partner for the job. New guidelines for agency search make the process more effective and efficient.
The Agency Search Strategy
Finding the right agency is about more than who has the best creative. It can be hard to know if you’ve made the right decision, but if you hire the wrong agency, you’ll figure it out fast.
2012 RSW/Agency Search Outlook: Agency and Marketer Expectations for the Coming Year
RSW/Agency Search surveyed 100 senior client-side marketers and 100 agency professionals to learn about their 2012 outlook.
Agency Relations: Building a More Effective Relationship with Your Agency
Learn best practices for agency search, evaluation, and management in this ANA Insight Brief. The classic challenges and future concerns of client-agency relationships are discussed in the context of a rapidly changing media landscape, and case studies from ANA members BP and Walgreens are shared.
