A CMO’s Agency Wake-Up Call
This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from "which agencies should I hire?" to "how can I operate to embolden agencies to succeed?" and supercharge their marketing efforts.
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Source
"A CMO's Wake-Up Call: Not Who But How." Bruno Gralpois, co-founder at Agency Mania Solutions, 3/6/24.
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