Budgeting & Spending
Research Report: 2013 ANA Q1 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).
Driving Efficiency and Cost Savings Through Corporate Trade
Bill Duggan, group executive vice president at ANA, moderated a discussion between Active International and its clients about the basics of corporate trade, and best practices on how to make it work for your company.
Chango Retargeting Barometer: What Marketers and Agencies Really Think of Retargeting
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
PowerPresentation: 2013 ANA Q1 Member Benchmarking Survey
This collection of data charts represents findings from the 2013 ANA Q1 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing financial management and procurement, agency relations (governance), and media (in-house media buying and planning and radio).
Key Findings Report: 2013 Recession Survey, 7th Edition
This Key Findings Report includes results from the 2013 Recession Survey, 7th Edition. The objective of this survey was to understand how the current economic atmosphere is affecting client-side marketers.
Research Report: 2013 Recession Survey, 7th Edition
This Research Report includes findings from the 2013 Recession Survey, 7th Edition. The objective of this survey was to understand how the current economic atmosphere is affecting client-side marketers.
B-to-C Content Marketing: 2013 Benchmarks, Budgets, and Trends for North America
In this piece the Content Marketing Institute and Marketing Profs examine how B-to-C marketers are utilizing content marketing tactics.
The 2013 RSW/AgencySearch Agency-Marketer Business Report
In this report RSW/AgencySearch shares survey results from marketer and agency respondents on issues related to agency selection criteria, the importance of agency specialization, and the impact of digital agencies.
PowerPresentation: 2013 Recession Survey, 7th Edition
This collection of data charts represents findings from the 2013 Recession Survey, 7th Edition. The objective of the survey is to understand how the current economic atmosphere is affecting client-side marketers.
APR: Advertising Production Payment Guidelines
In this piece APR provides reference guidelines to advertisers seeking to better understand payments made by their agencies to production companies for advertising production services.
Advertising: The Newer Normal
Pivotal Research Group offers 2013 price targets for Google, Yahoo!, CBS, Viacom, and a number of the agency holding companies in this report.
Key Findings Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Key Findings Report includes results from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Research Report: 2012 ANA/MediaVest Mobile Marketing Survey
This Research Report includes findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Understanding the Difference Between Agency-Owned and Independent Corporate Trade Companies
Kevin Farkas, EVP, sales and business development, Active International, and Robert Pankuck, SVP, managing director, Active International, outlined the differences between the two models and what to consider when selecting a corporate trade partner.
Understanding the Difference Between Agency-Owned and Independent Corporate Trade Companies
Kevin Farkas, EVP, sales and business development, Active International, and Robert Pankuck, SVP, managing director, Active International, outlined the differences between the two models and what to consider when selecting a corporate trade partner.
Madison & Wall: Putting the “Ad Time = Ad Money” Argument to Rest
This report from the Pivotal Research Group argues that the perennial notion that consumer time and ad money should match is flawed.
PowerPresentation: 2012 ANA/MediaVest Mobile Marketing Survey
This collection of data charts represents findings from the 2012 ANA/MediaVest Mobile Marketing Survey. The objective of this survey was to gain critical insights into how companies are currently using, organizing, and funding mobile technologies.
Research Report: 2012 Multicultural Marketing and Newer Media Survey
This Research Report includes highlights from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).
Key Findings: 2012 Multicultural Marketing and Newer Media Survey
This Key Findings Report includes topline findings from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).
Following the Money: Sponsorship’s Top Spenders of 2011
According to IEG, although the same companies comprised the top 10 sponsors in 2011 as in 2010, there was significant movement within those ranks, as number three Anheuser-Busch InBev closed in on The Coca-Cola Co. at number two, thanks to the brewer’s blockbuster NFL deal.
