Optimizing Your Programmatic Media Investments — SAVE BIG! | Webinar Rewinds | Event Video | All MKC Content | ANA

Optimizing Your Programmatic Media Investments — SAVE BIG!

An ANA study delves deep into programmatic advertising, with a keen focus on a pivotal issue: transparency. In this webinar, ANA's Bill Duggan discussed the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.