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Search returned: 175 document(s).
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ABM Account Plan Canvas 2025
Tools September 20, 2024Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.
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Clients and Agencies Spend Too Much Time Talking About the Wrong Stuff
Podcast Clips July 29, 2024Michael Farmer, author and founder of the strategic consultancy Farmer & Company says the agencies and clients communicate plenty — it’s just often about the wrong stuff.
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Programmatic Transparency Benchmark
Research Reports June 17, 2024The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study, which seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual can regularly assess their own programmatic campaigns.
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A Call: Principal Media Case Studies
Pulse May 31, 2024The ANA recently released a study titled "The Acceleration of Principal Media," which reveals that when it comes to buying media, ad agencies are increasingly acting as principals rather than agents. It features four case studies highlighting how marketers have leveraged principal media.
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The Best in Show Qualities of the Aflac Studio
Conference Highlights May 15, 2024Tracking cost-avoidance allows Aflac to quantify the value of its in-house creative agency.
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The Acceleration of Principal Media
Research Reports May 14, 2024Principal media has been getting increased attention, and marketers need to be aware and knowledgeable. This report provides detailed guidelines around areas including the importance of the client/agency contract, the approval process, and auditing.
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A Collaborative Approach to Modernizing a Holding Company Agreement
Event Recaps May 7, 2024In 2023, Dell and WPP embarked on a journey to modernize their longstanding but outdated agreement. Speakers explained what the process was to complete this, what was achieved, and what key lessons were learned along the way.
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Optimizing Your Programmatic Media Investments — SAVE BIG!
Webinar Rewinds April 11, 2024An ANA study delves deep into programmatic advertising, with a keen focus on a pivotal issue: transparency. In this webinar, ANA's Bill Duggan discussed the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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Digital Asset Management (DAM) — Trends, Innovations, and the Impact of AI
Event Recaps April 2, 2024Digital Asset Management (DAM) expert David H. Lipsey discussed the current "state of the state" in DAM and its role as a component of the content automation supply chain.
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Talent Strategies to Maximize Your Creative Output
Webinar Rewinds March 20, 2024In this webinar, learn how an array of managed solution options can save your budget and allow your team members to do the work they love while retaining full control of all creative work.
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Key Takeaways from Deloitte’s Creator Economy Research
Event Recaps March 19, 2024Deloitte’s Connor Seidenschwarz and Dennis Ortiz discussed findings from the <em>The Creator Economy in 3D</em> report, including the ways in which creators drive consumer trust, lessons from top-performing brands, and tips for building a strong brand-creator partnership.
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Unleashing Strategic Potential for Mid-Level Agencies
Leading Edge March 13, 2024One of the key challenges faced by mid-level agencies is the high-cost threshold to run brand awareness or brand lift studies that often prevent smaller players from participating competitively. Coupled with the lack of respondents, agencies are being compelled to cut their budgets. But the game is far from over. To overcome these hurdles, agencies need to cultivate a keen edge, leaning on innovation.
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Marketers Need a Sharper Antenna for Programmatic Advertising
Champions of Growth Podcast March 6, 2024Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.
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The Fundraising Forecast in Canada: Top 10 Insights to Talk About in 2024
Knowledge Partners February 22, 2024Blakely shares the latest research on donor attitudes in Canada as well as in-depth insights from donors and trends based on performance metrics from more than 30 charities.
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Evaluating Retail Media Networks to Build a Connected Commerce Plan
Event Recaps February 22, 2024If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.
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Evaluating Retail Media Networks to Build a Connected Commerce Plan
Conference Session Videos February 22, 2024If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? In this video, presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.
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Ally Financial’s Excellence in Marketing Analytics Growth
Conference Session Videos January 25, 2024In this video, Ally Financial teamed up with TransUnion and the MMA to measure the effects of its spend and conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.
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Ally Financial’s Excellence in Marketing Analytics Growth
Event Recaps January 25, 2024To measure the effects of its spend, Ally Financial teamed up with TransUnion and the MMA to conduct a unique study of brand as performance, which included field experiments, multi-touch attribution (MTA), marketing mix modeling (MMM), and more.
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Conference Budget Template
Tools January 21, 2024Use this template to keep track of your conference costs.
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Content Marketing Budget Template
Tools January 21, 2024Use this template to set and track your content marketing budget.
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