Search Results for All Content (access may be restricted)
Search returned: 576 document(s).
-
AI in Customer Experience: Beyond Chatbots
POVs March 13, 2024Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.
view -
Making B2B Marketing More Relatable
B2B March 6, 2024Tony Ezell, EVP, president North America, and CMO at medical technology provider BD, says B2B marketers should think about crafting advertising campaigns that reflect more on human experiences than product specifications.
view -
Using Retail Media Networks for Full Funnel Engagement
Event Recaps February 22, 2024Reckitt CMO Gary Osifchin dispelled myths about retail media networks, discussed how some of Reckitt’s brands successfully leveraged Walmart Connect, and shared the thinking behind retail media network tests Reckitt will conduct in 2024.
view -
Viewing Business Transformation Through an Alternative Lens
POVs February 7, 2024To help you avoid the common pratfalls found when pursuing business innovation, Champions of Growth host Matthew Schwartz has a few tips on how you can transform your business in a way that actually benefits everyone.
view -
Why You Need a RFM Revamp
Industry Insights January 22, 2024Making it through the holidays is the hardest part of a retail marketer’s job. But, after the New Year, it’s hardly time to sit back and relax. What comes next can make or break how successful the next year could be.
view -
Buyer Persona Template
Tools January 21, 2024Use this template to create buyer personas for the key buyers that you intend to target.
view -
Develop Customer Centricity CRM Best Practices Guide
Tools January 21, 2024This guide provides practical advice for adopting a customer-centric business strategy.
view -
Customer Lifetime Value Calculator
Tools January 21, 2024You need to determine your company's customer lifetime value (CLV).
view -
How-To Guide: Developing Content Strategy from Journey Maps
Tools January 21, 2024Read this how-to guide to learn how to use journey maps to develop a better content strategy.
view -
Calculating Customer Lifetime Value
Tools January 21, 2024This guide will help you learn what customer lifetime value (CLV) is, and how to calculate it in order to benefit your organization.
view -
Customer Engagement Best Practices Report
Tools January 21, 2024Read this best practices report to learn how Customer Engagement has developed and how to implement Customer Engagement functions within your company.
view -
Customer Engagement Budget Template
Tools January 21, 2024Use this budget template to set and track your Customer Engagement budget.
view -
Customer Engagement Framework
Tools January 21, 2024A framework to help you organize your Customer Engagement efforts.
view -
How-To Guide: Developing Sales Playbooks from Journey Maps
Tools January 21, 2024This How-To Guide has been designed to help you and your company build, implement and operationalize Sales Playbooks based on Customer Journey Map data.
view -
CRM Solution Study
Tools January 21, 2024Our Customer Relationship Management (CRM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.
view -
Customer Engagement Plan Framework
Tools January 21, 2024Use this customer engagement framework to define the activities required to successfully create, plan, and execute a customer engagement plan.
view -
Guide: Assess Satisfaction to Retain Customers
Tools January 21, 2024A guide to help you assess your current benchmark on customer satisfaction in order to retain customers.
view -
ABM Content Plan Worksheet
Tools January 21, 2024Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.
view -
Ideal Customer Profile Template
Tools January 21, 2024You need to describe the type of company that would benefit the most from your products or solutions.
view -
Shopper Marketing Insights Database
Tools January 18, 2024Use this template to manage your shopper and consumer behavioral insights collection effort.
view