Customer Relationship Building & Management
The Engagement Project: Ways for Marketers to Win in the New Normal
In this article Google examines the explosion of opportunities for marketers to drive engagement with consumers in an increasingly digital world.
Banking on Customer Growth through Technology
In this Q&A, Arthur Smith, EVP & CMO, Union Bank, and David Macdonald, VP of financial services, SAS, discuss building brand and customer loyalty and how technology is changing the role of the CMO.
Leverage Marketing Analytics to Improve Customer Experience
Improved marketing analytics can help marketers to understand why consumers make the choices that they do. However, keeping up with all the data consumers generate daily remains a challenge.
Analytics in Real-Time Online Marketing
Obtaining real-time online insights in order to better interact with the consumer while they are shopping has been a challenge for marketers for some time, but that may soon change thanks to new advances in technology.
Improving ROI with Marketing Optimization
Engaging in marketing optimization activities gives marketers the ability to plan and prioritize customer interactions in a way that maximizes ROI (return on investment).
SAS: Customer-Centricity Drives Successful Omni-Channel Retailing
This paper provides insights presented in a webinar from SAS and Retail Systems Research (RSR) on how customer-centricity and cross-channel concepts in context will successfully drive omni-channel retailing.
How Lincoln Financial Put America in Charge
Jamie DePeau, senior vice president and chief marketing officer at Lincoln Financial, and Keith Turco, president of gyro NY, discussed the concept and implementation of the company’s “Chief Life Officer” integrated campaign, with its rallying cry, “You’re In Charge.” Also explained was how the concept was variously translated into national and business print advertising, posters in public spaces, online advertising (including social networking), and television commercials targeted to a range of demographic segments.
How Lincoln Financial Put America in Charge
Jamie DePeau, senior vice president and chief marketing officer at Lincoln Financial, and Keith Turco, president of gyro NY, discussed the concept and implementation of the company’s “Chief Life Officer” integrated campaign, with its rallying cry, “You’re In Charge.” Also explained was how the concept was variously translated into national and business print advertising, posters in public spaces, online advertising (including social networking), and television commercials targeted to a range of demographic segments.
Cleveland Clinic: Building a Global Brand
Cynthia Galbincea, executive director, marketing communications at Cleveland Clinic, discussed how the team has successfully utilized a paid, owned, and earned media strategy to increase brand awareness and engagement.
Cleveland Clinic: Building a Global Brand
Cynthia Galbincea, executive director, marketing communications at Cleveland Clinic, discussed how the team has successfully utilized a paid, owned, and earned media strategy to increase brand awareness and engagement.
RAPP: To Avoid Disruption, Practice Skills-Based Marketing
In this piece RAPP examines the main drivers of disruption, the self-disruption cycle, and how organizations can practice a skills-based approach for evaluating, planning, and delivering on customer experience offers.
RAPP: “Just OK” Is Not OK in the Customer Experience
In this piece RAPP discusses 10 important questions for organizations to consider if they want to achieve superior customer service experiences which lead to business success.
Amtrak: Making Travel More Rewarding for All
Julia Quinn, director, social media at Amtrak, discussed how Amtrak’s digital and social media strategy connects to customers at all lifecycle touch points.
Amtrak: Making Travel More Rewarding for All
Julia Quinn, director, social media at Amtrak, discussed how Amtrak’s digital and social media strategy connects to customers at all lifecycle touch points.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
Johns Hopkins: Connecting People With the Promise of Medicine
Stacy Poliseo, Internet marketing manager at Johns Hopkins Medicine, and Aaron Watkins, director, Internet strategy at Johns Hopkins Medicine, discussed how embracing digital and social technologies has enabled them to connect with people around the world and demonstrate the promise of medicine.
Johns Hopkins: Connecting People With the Promise of Medicine
Stacy Poliseo, Internet marketing manager at Johns Hopkins Medicine, and Aaron Watkins, director, Internet strategy at Johns Hopkins Medicine, discussed how embracing digital and social technologies has enabled them to connect with people around the world and demonstrate the promise of medicine.
Big Data For Sales: An Introduction to Achieving Sales Growth
This piece from Lattice outlines the importance and potential of big data, as well as how it can help to solve challenges for organizations and improve sales.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
