How e.l.f. Beauty Built a Powerful Loyalty Program | Event Recaps | All MKC Content | ANA

How e.l.f. Beauty Built a Powerful Loyalty Program

Shannon Lewis, senior manager of CRM and loyalty at e.l.f. Beauty, provided an overview of her brand’s highly successful loyalty program, covering the four main principles that power the program and activations e.l.f. has launched to support those principles.