Customer Relationship Building & Management
Maximize Digital Advertising in a Customer-Centric Marketing Strategy
Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.
Maximize Digital Advertising in a Customer-Centric Marketing Strategy
Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.
Maximize Digital Advertising in a Customer-Centric Marketing Strategy
Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.
Taking Responsibility
Liberty Mutual’s Paul Alexander reflects on the boundless possibility of doing “the right thing.” Through the success of its critically acclaimed initiative, “The Responsibility Project,” the company is engaging millions by sharing inspirational stories from ordinary folks who pay good deeds forward.
Winning Over Mom
Connecting to core values can mean big business. Find out how BabyCenter, Whirlpool, Procter & Gamble, and other brands are engaging with moms.
Keller Fay Group: Why Real Relationships Rule in a Digital Marketplace
Ed Keller, chief executive office, Keller Fay Group and author of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, provided a preview of key insights from his forthcoming book (publication date May 22, 2012) which was based on over six years of research on how brands build social connections both online and offline and case studies of leading brands.
Navy 4 Moms: Social Branding Case Study
Kathleen Donald, president and managing director, Campbell Ewald, presented a case study on an interesting new social platform the agency created for the U.S. Navy that stretches beyond the view that social media is only for Millennials. Designed to address moms’ negative fear about their children joining the military, the campaign succeeded in creating a community of 63,000 moms that helped remove parental barriers to Navy recruitment.
Navy 4 Moms: Social Branding Case Study
Kathleen Donald, president and managing director, Campbell Ewald, presented a case study on an interesting new social platform the agency created for the U.S. Navy that stretches beyond the view that social media is only for Millennials. Designed to address moms’ negative fear about their children joining the military, the campaign succeeded in creating a community of 63,000 moms that helped remove parental barriers to Navy recruitment.
Chili's: Creating Social Media Engagement
Christopher Kopenec, digital marketing manager, Chili’s Grill & Bar, discussed how Chili’s has developed highly effective social media strategies and campaign executions to grow their fan base and increase brand exposure.
Chili's: Creating Social Media Engagement
Christopher Kopenec, digital marketing manager, Chili’s Grill & Bar, discussed how Chili’s has developed highly effective social media strategies and campaign executions to grow their fan base and increase brand exposure.
Chili's: Creating Social Media Engagement
Christopher Kopenec, digital marketing manager, Chili’s Grill & Bar, discussed how Chili’s has developed highly effective social media strategies and campaign executions to grow their fan base and increase brand exposure.
Brand Rituals: How Successful Brands Bond with Customers for Life
Michael Miller, chief marketing officer, Hyper Marketing Inc., discussed how to create brand rituals, and Jennifer Pulliam, director, product innovation, TXU Energy, shared how the company differentiated itself in a highly competitive marketplace.
Brand Rituals: How Successful Brands Bond with Customers for Life
Michael Miller, chief marketing officer, Hyper Marketing Inc., discussed how to create brand rituals, and Jennifer Pulliam, director, product innovation, TXU Energy, shared how the company differentiated itself in a highly competitive marketplace.
Sharpie: From Commodity to Community
Ryan Rouse, director of marketing, Sharpie, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Sharpie: From Commodity to Community
Ryan Rouse, director of marketing, Sharpie, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Customer Experience and Communication Management: The Art of Building Enduring Customer Bonds
This white paper from Merkle shares 10 tips for creating content that will help brands connect better with consumers.
Celebrate Corporate Social Responsibility Success Through Brand Equity
James Gregory, CEO and founder, CoreBrand, discussed how marketers can begin to measure the impact of their corporate social responsibility efforts.
Celebrate Corporate Social Responsibility Success Through Brand Equity
James Gregory, CEO and founder, CoreBrand, discussed how marketers can begin to measure the impact of their corporate social responsibility efforts.
From Social Media to Social Business
Allison Groom-Foster, senior strategist, digital and social media, The Knowledge Engineers, discussed social business, a growing trend.
Customer Centricity Propels USAA to Leader in Customer Loyalty
A. Charles Thomas, VP Research & Analytics, USAA Corporate Services, discussed how USAA has transformed their corporate strategy to customer centricity by utilizing their data warehouse and leveraging customer evaluations.
