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Search returned: 308 document(s).
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Analytics and Insights Teams: Structures and Roles
ASK Answers February 14, 2024How can I structure my organization to effectively leverage my analytics team?
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Six Tips for a Brand Transformation Led by Marketing Operations
Event Recaps January 23, 2024Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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How to Create an Investor Mindset Culture at Your Business
Event Recaps January 23, 2024Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.
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How to Create an Investor Mindset Culture at Your Business
Conference Session Videos January 23, 2024In this video, Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.
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Six Tips for a Brand Transformation Led by Marketing Operations
Conference Session Videos January 23, 2024In this video, Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.
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How Marketing Can Align with the Business and Achieve Impressive Results
Conference Session Videos January 23, 2024In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
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How Marketing Can Align with the Business and Achieve Impressive Results
Event Recaps January 23, 2024Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.
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The Art and Science of Marketing Operations at Tenet Healthcare
Event Recaps January 23, 2024Tenet Healthcare shared four pillars it leverages to drive marketing operations that deliver growth for its healthcare subsidiaries.
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Project Budget Template
Tools January 21, 2024Use this template to set and track your overall project budget.
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Project Prioritization Tool
Tools January 21, 2024A tool to rank projects based on their strategic fit, economic impact, and feasibility.
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Responsibility Assignment Matrix
Tools January 21, 2024Use this to clarify roles and responsibilities in cross-functional/departmental projects and processes.
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Sales Playbook Template
Tools January 21, 2024An all-in-one playbook of information to help your sales reps sell your product/service in the most effective way.
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Sales Enablement Best Practices Guide
Tools January 21, 2024Read this best practices report to learn how sales enablement has developed and how to implement the sales enablement function within your company.
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Marketing Data Management Plan How-To Guide
Tools January 21, 2024Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.
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Lead Generation Framework
Tools January 21, 2024Use this lead generation framework to define the activities required to successfully create, plan, and execute a lead generation plan.
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Lead Generation Training Course
Tools January 21, 2024This course has 6 video modules that will help you develop a comprehensive lead generation plan.
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Market Research Framework
Tools January 21, 2024Use this market research framework to define the activities required to successfully create, plan, and execute a market research plan.
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Sales Training Framework
Tools January 21, 2024Use this sales training framework to define the activities required to successfully create, plan, and execute a sales training plan.
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Sales Compensation Solution Acquisition Best Practices Guide
Tools January 21, 2024This guide suggests a better process for acquiring an ICM solution. For many companies, sales compensation is the largest component of Sales, General, and Administrative (SG&A) costs. The monthly calculation and payment of variable sales compensation is often an arduous, manual process that must accommodate a number of exceptions and changes: rarely does a sales compensation plan start and end a fiscal year intact.
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Sales Enablement Plan Framework
Tools January 21, 2024Use this sales enablement framework to define the activities required to successfully create, plan, and execute a sales enablement program.
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