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  • Analytics and Insights Teams: Structures and Roles

    ASK Answers   February 14, 2024  

    How can I structure my organization to effectively leverage my analytics team?

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  • Six Tips for a Brand Transformation Led by Marketing Operations

    Event Recaps   January 23, 2024  

    Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.

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  • How to Create an Investor Mindset Culture at Your Business

    Event Recaps   January 23, 2024  

    Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.

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  • How to Create an Investor Mindset Culture at Your Business

    Conference Session Videos   January 23, 2024  

    In this video, Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.

    view
  • Six Tips for a Brand Transformation Led by Marketing Operations

    Conference Session Videos   January 23, 2024  

    In this video, Janna Ducich, SVP of marketing planning and operations at AT&T, gave an inside look at how the marketing operations team she leads oversaw a company-wide brand transformation over the course of two years, sharing six tips she learned during the process.

    view
  • How Marketing Can Align with the Business and Achieve Impressive Results

    Conference Session Videos   January 23, 2024  

    In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

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  • How Marketing Can Align with the Business and Achieve Impressive Results

    Event Recaps   January 23, 2024  

    Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

    view
  • The Art and Science of Marketing Operations at Tenet Healthcare

    Event Recaps   January 23, 2024  

    Tenet Healthcare shared four pillars it leverages to drive marketing operations that deliver growth for its healthcare subsidiaries.

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  • Project Budget Template

    Tools   January 21, 2024  

    Use this template to set and track your overall project budget.

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  • Project Prioritization Tool

    Tools   January 21, 2024  

    A tool to rank projects based on their strategic fit, economic impact, and feasibility.

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  • Responsibility Assignment Matrix

    Tools   January 21, 2024  

    Use this to clarify roles and responsibilities in cross-functional/departmental projects and processes.

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  • Sales Playbook Template

    Tools   January 21, 2024  

    An all-in-one playbook of information to help your sales reps sell your product/service in the most effective way.

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  • Sales Enablement Best Practices Guide

    Tools   January 21, 2024  

    Read this best practices report to learn how sales enablement has developed and how to implement the sales enablement function within your company.

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  • Marketing Data Management Plan How-To Guide

    Tools   January 21, 2024  

    Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.

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  • Lead Generation Framework

    Tools   January 21, 2024  

    Use this lead generation framework to define the activities required to successfully create, plan, and execute a lead generation plan.

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  • Lead Generation Training Course

    Tools   January 21, 2024  

    This course has 6 video modules that will help you develop a comprehensive lead generation plan.

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  • Market Research Framework

    Tools   January 21, 2024  

    Use this market research framework to define the activities required to successfully create, plan, and execute a market research plan.

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  • Sales Training Framework

    Tools   January 21, 2024  

    Use this sales training framework to define the activities required to successfully create, plan, and execute a sales training plan.

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  • Sales Compensation Solution Acquisition Best Practices Guide

    Tools   January 21, 2024  

    This guide suggests a better process for acquiring an ICM solution. For many companies, sales compensation is the largest component of Sales, General, and Administrative (SG&A) costs. The monthly calculation and payment of variable sales compensation is often an arduous, manual process that must accommodate a number of exceptions and changes: rarely does a sales compensation plan start and end a fiscal year intact.

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  • Sales Enablement Plan Framework

    Tools   January 21, 2024  

    Use this sales enablement framework to define the activities required to successfully create, plan, and execute a sales enablement program.

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