Departmental Structure & Communications
How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Teradata’s Data Driven Marketing Survey provides insight you can use to chart the course for your data-driven future.
This report covers the findings from an ANA online survey of client-side marketers on the topic of in-house agencies. The objectives of this survey were to gain critical insights into the services that these agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies, among other issues.
The Rise of the In-House Agency Research Report includes findings from the 2013 In-House Agency Survey and Follow-Up Survey. The objectives of these surveys were to gain critical insights into the penetration of in-house agencies, the services that these agencies handle, the degree to which external agencies are displaces by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies.
This SAS Q&A features a discussion with Lori Bieda, executive lead for customer intelligence at SAS, and focuses on how to set up an internal marketing analytics structure.
This white paper from SAS explores best practices and lessons learned that relate to driving profitable growth through deployment strategies, organizational structure and culture, and measurement.
Marilyn Mersereau, SVP, marketing and CMO, and Susan Lovegren, SVP human resources at Plantronics, discussed Plantronics’ Smarter Working program that enables flexible working and lets employees live the brand story.
In this presentation, Marilyn Mersereau, SVP, marketing and CMO, and Susan Lovegren, SVP human resources at Plantronics, discussed Plantronics’ Smarter Working program that enables flexible working and lets employees live the brand story.
Sherrie Hablitzel, director, digital marketing at TransUnion, discussed changes the company made to achieve digital proficiency on a global scale, including creating an in-house agency and implementing responsive web design.
Use this to communicate strategic objectives, metrics, targets, and initiatives.
Use this template to determine readiness for the proposed changes, and to build a project plan for delivery.
Use this tool to help you measure your readiness for a major organizational change.
A template for documenting a one-page change management strategy plan.
Use this to evaluate and obtain key stakeholder buy-in during a complex sale.
A template to help you write your MarCom plan objectives.
A professionally designed calendar to organize, summarize and communicate all of your marketing activities.
Use this step-by-step planning methodology and set of 30 premium tools and templates to create a comprehensive marketing communications plan.
A template to organize meeting topics, timelines, and speakers.
A template to document meeting discussions and action items.
A template for a Non-Compete Agreement between parties who conduct business together.
Use this tool to protect yourself & your company when dealing with third-parties.