Departmental Structure & Communications
Big Data’s Biggest Role: Aligning the CMO & CIO
In this piece SAS discusses how big data can promote the alignment and partnership of the CMO and the CIO by delivering deep insights, customer and market intelligence, and understanding of operational efficiencies.
Procurement Collaboration Success Case Study
Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.
Procurement Collaboration Success Case Study
Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.
Procurement Collaboration Success Case Study
Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.
Brown-Forman’s Digital Journey
Ted Hissey, senior vice president, consumer planning, innovation and global marketing services at Brown-Forman Corporation, discussed the company’s digital marketing strategy and organization. Case studies about how Brown-Forman crafted the digital identities of Jack Daniel’s and Southern Comfort were also shared.
Brown-Forman’s Digital Journey
Ted Hissey, senior vice president, consumer planning, innovation and global marketing services at Brown-Forman Corporation, discussed the company’s digital marketing strategy and organization. Case studies about how Brown-Forman crafted the digital identities of Jack Daniel’s and Southern Comfort were also shared.
Key Findings Report: 2012 Global Brand Equity Survey
This Key Findings Report includes results from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.
Research Report: 2012 Global Brand Equity Survey
This Research Report includes findings from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.
Agency Economic Forecast
Brian Wieser, senior research analyst at Pivotal Research Group, shared Pivotal’s perspective on trends influencing agencies, along with an update on four of the leading agency holding companies.
Agency Economic Forecast
Brian Wieser, senior research analyst at Pivotal Research Group, shared Pivotal’s perspective on trends influencing agencies, along with an update on four of the leading agency holding companies.
Avon: Sourcing is Strategic
Nick Thakkar, global sourcing and strategy, marketing and sales at Avon Products, Inc. and Ashleigh Young, head of global advertising at Avon Products, Inc., shared how the relationship between Avon’s marketing and sourcing/procurement departments has evolved to one of fruitful collaboration and wins for both departments.
Avon: Sourcing is Strategic
Nick Thakkar, global sourcing and strategy, marketing and sales at Avon Products, Inc. and Ashleigh Young, head of global advertising at Avon Products, Inc., shared how the relationship between Avon’s marketing and sourcing/procurement departments has evolved to one of fruitful collaboration and wins for both departments.
International Media Management
Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.
International Media Management
Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.
International Media Management
Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.
Key Findings Report: 2013 ANA Marketers’ Top Concerns Survey
This Key Findings Report includes results from the 2013 ANA Marketers’ Top Concerns Survey. The objective of this survey was to gain critical insights into which of twelve topics senior marketers consider to be of the greatest concern to them personally looking ahead to 2013.
The New Marketing Roles in B-to-B Marketing
Marilyn Reap, research director at SiriusDecisions, shared survey research on how CMOs perceive new and changing B-to-B marketing roles and what this means for marketers.
The New Marketing Roles in B-to-B Marketing
Marilyn Reap, research director at SiriusDecisions, shared survey research on how CMOs perceive new and changing B-to-B marketing roles and what this means for marketers.
Vendor or Partner
It takes more than a great campaign to foster a true client-agency partnership. Three leading marketers shared their definitions of a true agency partner and explained how to optimize an agency relationship.
Content Marketing Institute: Trends and Best Practices in Content Marketing
Joe Pulizzi, founder of the Content Marketing Institute, presented the latest trends and best practices in content marketing.
