Media Buying & Planning
This collection of data charts represents findings from the 2014 ANA/Forrester Media Survey. The objective of this survey was to understand the current and projected trends in media transparency, programmatic buying adoption, and media metrics.
This article will help marketers navigate the hyper-competitive inventory ecosystem to engage their desired audiences across devices.
Media agencies must learn how to provide clients with strategic, customer-centric guidance, in addition to media buying expertise, in order to remain relevant.
Marketers have long cited the shortage of inventory as one of the critical hurdles in the online video advertising business, but there are signs that inventory is expanding, at least when it comes to the programmatic buying market.
This paper from Nielsen and Simulmedia aggregates conversations from researchers, marketers, and C-suite executives from all sides of the media industry to better understand the changing landscape of the cross-screen video marketplace.
Barbara Basney, vice president of global advertising and media at Xerox, shares insight on Xerox’s native advertising efforts, which have enabled it to change perceptions and reposition the brand.
Bob Arnold, digital media and strategy lead, North America, at Google, shares his perspective on programmatic buying, including the biggest misconception about the space, the main benefits to marketers, and what the future holds.
To give themselves a more holistic view of the ecosystem and their target audiences, marketers and media buyers should employ a more multi-dimensional strategy when it comes to buying traffic.
Agency trading desks anticipate that mobile will account for 16 percent of their digital ad budgets in 2014, up from 7 percent in 2013.
Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads.
The most common unit of measurement in digital advertising is the impression, and it’s the most common way that digital advertising is bought and sold today. It’s so commonplace that most people take for granted that they know what it means.
Chris Apostle, EVP and chief strategy officer at Integrated Media Solutions, shared how understanding the current media landscape can lead to more efficient and effective campaigns.
Neustar’s Aggregate Knowledge released its Global Media Intelligence Report, 2013 Year In Review. The report breaks down 145 billion “ad events,” 61 billion impressions, and 10.5 million conversions across social media, exchanges, networks and portals.
Do you feel your digital campaigns are more about reach and fall short of delivering the engaging impact that you want to deliver and your audience expects? There’s a simple fix.
Michael Greene, director of research at Audience Science and leading industry expert, shared some key trends and hot topics in digital marketing, such as programmatic buying, agency trading desks, and digital data management.
In this presentation, Michael Greene, director of research at Audience Science and leading industry expert, shared some key trends and hot topics in digital marketing, such as programmatic buying, agency trading desks, and digital data management.
Despite growth in digital video advertising, media planners still struggle to understand where and how to manage their overall media mix to optimize their media spend. Groundbreaking shareshift analysis establishes new best practices.
Joanna O’Connell, director of research at AdExchanger, shared a brief history lesson on the rise of programmatic media buying, and took a look at the current state of the programmatic process across display, video, and paid and social media.
In this presentation, Joanna O’Connell, director of research at AdExchanger, shared a brief history lesson on the rise of programmatic media buying, and took a look at the current state of the programmatic process across display, video, and paid and social media.
Joseph Jaffe, author and CEO of Evol8tion, made the case for moving toward a zero-paid-media budget and provided an action plan to help brands create more retention-focused marketing efforts.