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Search returned: 275 document(s).

  • How Marketing Agencies Can Ensure "Zoom Fidelity" with Media

    Industry Insights   March 14, 2024  

    If you’re doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don’t exactly line up?

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  • Unleashing Strategic Potential for Mid-Level Agencies

    Industry Insights   March 13, 2024  

    One of the key challenges faced by mid-level agencies is the high-cost threshold to run brand awareness or brand lift studies that often prevent smaller players from participating competitively. Coupled with the lack of respondents, agencies are being compelled to cut their budgets. But the game is far from over. To overcome these hurdles, agencies need to cultivate a keen edge, leaning on innovation.

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  • The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)

    Knowledge Partners   March 12, 2024  

    This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.

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  • Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer

    Knowledge Partners   March 6, 2024  

    Comcast Advertising shares why it believes authenticated addressable TV advertising may finally answer the age-old question: What part of my marketing spend is actually working?

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  • 2024 Advertising Outlook Report

    Knowledge Partners   March 5, 2024  

    Mediaocean’s 2024 Advertising Outlook Report shares key insights on marketing trends that will likely impact the coming year, with data gathered from more than 1,000 leading marketing industry professionals.

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  • How Brands Can Capture Attention in 2024

    Partner Content   February 29, 2024  

    While using data to optimize ad buys for linear and digital TV grows increasingly important for marketers in 2024, so does crafting a message that wins audience attention.

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  • Evaluating Retail Media Networks to Build a Connected Commerce Plan

    Event Recaps   February 22, 2024  

    If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Presenters from MARS Agency dug into the factors around the significant scale and growth and why not all networks are the same.

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  • Four Things to Know About Programmatic Advertising

    Knowledge Partners   February 14, 2024  

    In this article, Anteriad explores programmatic advertising, its various formats, and metrics that help measure success.

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  • Programmatic Buying: Where Do We Go From Here?

    Industry Insights   February 9, 2024  

    With the promise of greater efficiencies, better targeting, and improved effectiveness programmatic buying has yet to deliver on those aims. To the contrary, a multi-layered, often opaque supply chain, increased intermediary fees, lack of measurement standardization, and persistent fraud have negatively impacted advertisers’ investments in this area.

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  • How to Use Q1 to Gain a Competitive Edge for Your B2B Paid Media Strategy

    Knowledge Partners   February 5, 2024  

    As 2024 begins, it’s important to start with a strong marketing plan to set the tone for the rest of the year. A company’s paid media efforts should take into account these Q1 opportunities.

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  • ANA’s Bob Liodice Talks About Dynamic Change, Opportunities, and the Optimism of 2024 … Conversation with Bob Liodice, CEO of ANA

    Knowledge Partners   January 23, 2024  

    In a conversation with The Internationalist, Bob Liodice, CEO of the ANA, considers both large, defining topics like the effect of AI on the industry and how a central ANA tenet like “growth” is continuing to develop, as well as tactical solutions like new efficiencies available to the media supply chain.

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  • Brainlabs Explainer: Crunch Time for Cookies

    Knowledge Partners   January 11, 2024  

    Brainlabs provides an overview of Google's recent experiment to disable cookies for one percent of Chrome users, transitioning them to the Privacy Sandbox as a privacy-conscious alternative for online targeting and measurement.

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  • ANA Programmatic Benchmark Survey

    Research Reports   January 4, 2024  

    To provide quantitative insight on key topics covered in an ANA report on programmatic media supply chain transparency, a survey was sent to ANA client-side members who have responsibilities for media management. This report details those findings.

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  • Media Planning and Buying Agency RFP Template

    Tools   January 1, 2024  

    You need to create an RFP for selecting a media planning and buying agency regarding specific projects for your organization.

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  • Programmatic Media

    ASK Answers   December 12, 2023  

    What are some trends and best practices in programmatic media buying?

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  • Think Made for Advertising Sites Are Bad Now? AI Will Make Them Much Worse

    Industry Insights   December 5, 2023  

    In its audit of the programmatic supply chain, the ANA found that 21 percent of ad impressions landed on made for advertising (MFA) sites — content farms designed solely to syphon ad spend — wasting a stunning $13 billion a year. Such sites typically rely on low-paid labour to churn out web pages, but the proliferation of generative AI platforms such as ChatGPT could send production into overdrive.

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  • ANA Programmatic Media Supply Chain Transparency Study: Complete Report

    Research Reports   December 5, 2023  

    The ANA Programmatic Media Supply Chain Transparency Study delves deep into the dynamic world of open web programmatic advertising, with a keen focus on a pivotal issue: transparency.

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  • The 100 Percent Digital TV Future Isn’t Coming. It’s Already Here

    Knowledge Partners   November 30, 2023  

    The shift to digital TV is not future speculation; it's the current reality. Over half of U.S. internet users now watch ad-supported on-demand video, indicating a shift in advertising strategies. As TV digitizes, advertising is pivoting from channel-focused to audience-focused, promising more precise targeting and measurable outcomes.

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  • 3 Practical Tips for Unlocking Programmatic’s Potential in 2024

    Industry Insights   November 17, 2023  

    With 2024 on the horizon, the challenges presented by the market’s unhealthy addiction to cookies and the limitations posed by misguided investments in walled gardens like Google and Meta have shifted from constant chatter to clear and present danger for those who have not shifted practices to hit their goals. The good news? The gaps that will increasingly prevent those invested in programmatic from reaching their full potential are evident and addressable.

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  • How to Achieve a Successful CTV Campaign

    Event Recaps   November 15, 2023  

    Matt Collins from MNTN explained why creative is such an essential performance driver for a successful connected TV campaign and how brands can fill their pipeline, even on a tight budget.

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