Media buying and planning
Political Ad Spend Outlook through Super Tuesday
This trend analysis by Kantar Media looks at the political spending taking place through Super Tuesday (March 6, 2012) and its potential impact on the 2012 presidential election.
Sourcing PR
According a 2009 WFA survey, nearly 60% of marketers plan to change how they compensate their PR agency in the near future.
Attracting Brand Ad Dollars
This white paper from SQAD hypothesizes that better industry tools, such as an industry cost database, could add valuable insight, reduce friction and costs, and improve the planning process with respect to the area of digital display advertising.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Mobile Marketing Playbook
This helpful mobile marketing guide from 360i, a digital marketing agency, reviews apps, mobile commerce, SMS marketing, and the role of mobile in the media mix.
A Behind the Scenes Look at the 2011/12 Upfront
Benjamin Swinburne, managing director, Morgan Stanley, provided an analysis of the 2011/12 upfronts.
A Behind the Scenes Look at the 2011/12 Upfront
Benjamin Swinburne, managing director, Morgan Stanley, provided an analysis of the 2011/12 upfronts.
Wall Street's View: U.S. Advertising Agencies
Michael Nathanson, managing director, equity research, Americas, Nomura Securities International, Inc., discussed the 2011 revenue outlook for agencies.
Wall Street's View: U.S. Advertising Agencies
Michael Nathanson, managing director, equity research, Americas, Nomura Securities International, Inc., discussed the 2011 revenue outlook for agencies.
The Future of the Digital Media Market
Andy Atherton, COO at Brand.net, and Paul Smith, media buying director at Mars North America, discussed why advertisers must understand the digital media market and explored a possible futures market for online advertising.
The Future of the Digital Media Market
Andy Atherton, COO at Brand.net, and Paul Smith, media buying director at Mars North America, discussed why advertisers must understand the digital media market and explored a possible futures market for online advertising.
How U.S. Brands Are Mobilizing Their Marketing for 2011
Peter Johnson, vice president, Marketing Intelligence and Strategy, Mobile Marketing Association, Jay Dark, manager of mobile, Digital Strategy Group, Hewlett-Packard Company, and Arlene Villanueva, global media director, Intel Corporation and ANA West Coast Media Committee Chair, discussed the findings of an ANA/Mobile Marketing Association survey on mobile marketing.
How U.S. Brands Are Mobilizing Their Marketing for 2011
Peter Johnson, vice president, Marketing Intelligence and Strategy, Mobile Marketing Association, Jay Dark, manager of mobile, Digital Strategy Group, Hewlett-Packard Company, and Arlene Villanueva, global media director, Intel Corporation and ANA West Coast Media Committee Chair, discussed the findings of an ANA/Mobile Marketing Association survey on mobile marketing.
Maximizing Media Spend
Louis Schultz, chairman and CEO, LMS-Unlimited, moderated a panel discussion between Tia Lang, director, media and interactive, Burger King, and Rob Norman, CEO, Group M North America, on the subject of maximizing media spend.
Navigating the New Normal: How Kraft Is Evolving Messaging Distribution in Today's Video Marketplace
Mark Stewart, vice president, global media services at Kraft, discussed how the brand is using aggregated narrow-casting as a bridge between broadcasting and addressable media.
HBO - Harnessing Consumer Engagement in the Digital Age
Alison Moore, HBO's VP of brand strategy and digital platforms, discussed how the brand is focusing on broadening HBO's digital footprint by creating content hubs that connect the brand with consumers, connect fans with each other, and provide a unique digital presence.
Maximizing the ROI of your Online Brand Campaign
Brand.net COO Andy Atherton discussed how focusing on quality, scale, and value can help ensure page-level quality for marketers' media buys.
Converting the Currencies
Allan Linderman, president of Linderman Media Group, proposed a new process whereby marketers can evaluate traditional and online media using the same currency.
