Media Buying & Planning

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PowerPresentation: 2014 ANA/Forrester Media Survey

This collection of data charts represents findings from the 2014 ANA/Forrester Media Survey. The objective of this survey was to understand the current and projected trends in media transparency, programmatic buying adoption, and media metrics.

Direct, Upfront, and Guaranteed: Navigating the Inventory Landscape

This article will help marketers navigate the hyper-competitive inventory ecosystem to engage their desired audiences across devices.

Can Media Agencies Become the New Don Drapers and Rule Madison Avenue?

Media agencies must learn how to provide clients with strategic, customer-centric guidance, in addition to media buying expertise, in order to remain relevant.

Programmatic Video Inventory Doubles

Marketers have long cited the shortage of inventory as one of the critical hurdles in the online video advertising business, but there are signs that inventory is expanding, at least when it comes to the programmatic buying market.

The Data-Driven Future of Video Advertising

This paper from Nielsen and Simulmedia aggregates conversations from researchers, marketers, and C-suite executives from all sides of the media industry to better understand the changing landscape of the cross-screen video marketplace.

Xerox Sold on Native

Barbara Basney, vice president of global advertising and media at Xerox, shares insight on Xerox’s native advertising efforts, which have enabled it to change perceptions and reposition the brand.

Making Sense of Programmatic Buying

Bob Arnold, digital media and strategy lead, North America, at Google, shares his perspective on programmatic buying, including the biggest misconception about the space, the main benefits to marketers, and what the future holds.

Solving Media Buyers' Flat Earth Syndrome

To give themselves a more holistic view of the ecosystem and their target audiences, marketers and media buyers should employ a more multi-dimensional strategy when it comes to buying traffic.

90% of Trading Desks Buy Mobile Inventory Via Automation

Agency trading desks anticipate that mobile will account for 16 percent of their digital ad budgets in 2014, up from 7 percent in 2013.

Video, TV Programmatic Media Buying Needs Better Tools, Methods to Avoid Disruption

Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads.

The Definition of an Ad Impression

The most common unit of measurement in digital advertising is the impression, and it’s the most common way that digital advertising is bought and sold today. It’s so commonplace that most people take for granted that they know what it means.

Media Buying: What Every Procurement Professional Needs to Know About Media

Chris Apostle, EVP and chief strategy officer at Integrated Media Solutions, shared how understanding the current media landscape can lead to more efficient and effective campaigns.

Exchanges Are Cost-Efficient, but at what Cost?

Neustar’s Aggregate Knowledge released its Global Media Intelligence Report, 2013 Year In Review. The report breaks down 145 billion “ad events,” 61 billion impressions, and 10.5 million conversions across social media, exchanges, networks and portals.

Maximize Your Media Dollars In 2014

Do you feel your digital campaigns are more about reach and fall short of delivering the engaging impact that you want to deliver and your audience expects? There’s a simple fix.

Programmatic Buying, Agency Trading Desks, and Digital Data Management Trends

Michael Greene, director of research at Audience Science and leading industry expert, shared some key trends and hot topics in digital marketing, such as programmatic buying, agency trading desks, and digital data management.

Programmatic Buying, Agency Trading Desks, and Digital Data Management Trends

In this presentation, Michael Greene, director of research at Audience Science and leading industry expert, shared some key trends and hot topics in digital marketing, such as programmatic buying, agency trading desks, and digital data management.

Capitalizing on Shifting TV Ad Dollars to Digital Video

Despite growth in digital video advertising, media planners still struggle to understand where and how to manage their overall media mix to optimize their media spend. Groundbreaking shareshift analysis establishes new best practices.

An Inside Look at the State of Programmatic Media

Joanna O’Connell, director of research at AdExchanger, shared a brief history lesson on the rise of programmatic media buying, and took a look at the current state of the programmatic process across display, video, and paid and social media.

An Inside Look at the State of Programmatic Media

In this presentation, Joanna O’Connell, director of research at AdExchanger, shared a brief history lesson on the rise of programmatic media buying, and took a look at the current state of the programmatic process across display, video, and paid and social media.

The Case for Zero Paid Media

Joseph Jaffe, author and CEO of Evol8tion, made the case for moving toward a zero-paid-media budget and provided an action plan to help brands create more retention-focused marketing efforts.

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