Measurement & ROI

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ANA Commercial Ratings Summit Follow-Up — comScore

Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.

ANA Commercial Ratings Summit Follow-Up — Kantar Media

Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.

An Insider’s View of Media Measurement

George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GRPs.

An Insider’s View of Media Measurement

George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GFPs.

An Insider’s View of Media Measurement

George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GRPs.

Hot Media Issues

Bill Duggan, group executive vice president at ANA, moderated a discussion between Mark Kaline, global director of media, licensing, and consumer services at Kimberly-Clark Corporation and Colleen Milway, co-chair of ANA’s Media Leadership Committee.

Opening Keynote: The Media Revolution

Bob Liodice, president and chief executive officer of ANA, discussed what actions need to be taken by advertisers, agencies, and media to improve measurement, build transparency, and demonstrate that self-regulation, not government regulation, is the answer.

Opening Keynote: The Media Revolution

Bob Liodice, president and chief executive officer of ANA, discussed what actions need to be taken by advertisers, agencies, and media to improve measurement, build transparency, and demonstrate that self-regulation, not government regulation, is the answer.

Opening Keynote: The Media Revolution

Bob Liodice, president and chief executive officer ofANA, discussed what actions need to be taken by advertisers, agencies, and media to improve measurement, build transparency, and demonstrate that self-regulation, not government regulation, is the answer.

Optimizing Shopping Carts for the Holidays

This webinar from MarketingExperiments discusses six changes your company can make to its shopping cart to increase conversion.

The Five Most Startling Marketing Discoveries from 2012

This webinar from MarketingExperiments profiles the top five discoveries to come out of its marketing research labs in 2012, including the keys to achieving higher conversion and maximum lift.

A Field Guide to the Four Types of Content Marketing Metrics

In this guide the Content Marketing Institute and Convince & Convert examine the four key types of content marketing metrics in an effort to help marketers better achieve their business goals.

BrightLine: How to Make the TV Remote Control Work for Your Brand

Robert Aksman, co-founder and chief experience designer at BrightLine, and Meg Brossy, senior vice president, head of business development at BrightLine, discussed how marketers are utilizing iTV to reach their core consumers with national scale and engagement and in an accountable and measureable way.

Brightline: How to Make the TV Remote Control Work for Your Brand

Robert Aksman, co-founder and chief experience designer at BrightLine, and Meg Brossy, senior vice president, head of business development at BrightLine, discussed how marketers are utilizing iTV to reach their core consumers with national scale and engagement and in an accountable and measureable way.

Key Findings Report: 2013 ANA Marketers’ Top Concerns Survey

This Key Findings Report includes results from the 2013 ANA Marketers’ Top Concerns Survey. The objective of this survey was to gain critical insights into which of twelve topics senior marketers consider to be of the greatest concern to them personally looking ahead to 2013.

Marketing ROI in the Era of Big Data

A new study explored changing practices in the utilization of data among marketers. The findings revealed a significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI.

Marketing ROI in the Era of Big Data

A new study explored changing practices in the utilization of data among marketers. The findings revealed a significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI.

Marketing ROI in the Era of Big Data

A new study explored changing practices in the utilization of data among marketers. The findings revealed a significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI.

Columbia Records: Determining the ROI of Music in Ads

Elliot Lum, vice president, strategic marketing at Columbia Records, discussed the company’s research efforts to determine the ROI of music in television commercials.

Columbia Records: Determining the ROI of Music in Ads

Elliot Lum, vice president, strategic marketing at Columbia Records, discussed the company’s research efforts to determine the ROI of music in television commercials.

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