Search Marketing Knowledge Center | ANA

Search Results for All Content (access may be restricted)

Search returned: 90 document(s).

  • The IP Address Is the Permanent Solution for Proof of Performance

    Industry Insights   February 19, 2024  

    The stakes for politics and privacy are too high. As we approach November, media concern about election integrity grows. Of course, not all that concern is genuine. Whether you are from the school of thought that has no issue with voter suppression if it protects your priorities or are all for pushing for more voters to register at any cost, lines have been drawn based on those leanings. They are not likely to change without a systemic change in voting, and maybe even voters.

    view
  • Privacy, Data, and Consent: Consumer Attitudes

    ASK Answers   January 17, 2024  

    How do consumers feel about how their personal data is managed online?

    view
  • The Key to Measurement Is the IP Address

    Industry Insights   January 10, 2024  

    The industry’s well-documented drama surrounding the end of the third-party cookie is finally here. Now that is finally real – we need to acknowledge that this is going to be a big disruption to the status quo, upending years of investments that call into question a very large number of innovations, systems, brand workflows and business model decisions.

    view
  • Using Testimonials, Endorsements, and Consumer Reviews in Marketing

    Ethics Issue Alerts   January 5, 2024  

    Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update series focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed.

    view
  • Can AI Solve the Data Privacy Challenge?

    B2C   December 22, 2023  

    The vast majority of the advertising industry agrees that a state-led approach to data privacy legislation does not work. But what might privacy look like in an ideal future, and is AI the answer?

    view
  • The Need for a Comprehensive U.S. Data Privacy Law

    B2C   December 15, 2023  

    The cry for federal data privacy legislation has reached a fever pitch, as navigating state laws becomes increasingly confusing and costly. In response, advertising industry groups are working together to advocate for a single federal law.

    view
  • 6 Strategies for a Cookieless & Privacy-by-Design Future

    Industry Insights   December 14, 2023  

    With impending third-party cookie deprecation and evolving privacy regulations, marketers face new challenges in reaching customers and measuring campaign performance. Here are key tactics to prepare for marketing success in a post-cookie, privacy-by-design world — and gain a competitive advantage in 2024.

    view
  • Privacy Trends & Regulations

    ASK Answers   December 14, 2023  

    How can my brand best respect consumer privacy and adhere to current regulations?

    view
  • Ten Key Areas of Regulatory Scrutiny and Successful Strategies for Compliance

    Event Recaps   November 16, 2023  

    A panel of experts, including representatives from the Federal Trade Commission (FTC), reviewed 10 key FTC and NAD priorities and provided best practices marketers and legal teams should implement to remain compliant with existing advertising laws.

    view
  • How to Move the Privacy Needle Without Really Trying

    Industry Insights   November 14, 2023  

    Many organizations have adapted to a privacy-centric world by addressing several fundamental aspects of consumer data privacy, including cookie notices, privacy policies, and managing complaints. Focus has often been on the first State regulations in the U.S.: the California Consumer Privacy Act and the California Privacy Rights Act.

    view
  • Five Years of GDPR: Why Businesses Are Still Falling Short of Consent Requirements

    Industry Insights   October 24, 2023  

    To collect or process user data under the GDPR, you need a solid legal basis to do so. For most businesses, obtaining user consent is the most straightforward way to get that legal basis. However, the consent requirements of the GDPR are often misunderstood by businesses. This blog will help you understand these requirements.

    view
  • If You Really Want to Be Privacy Compliant, Be Accurate

    Industry Insights   October 18, 2023  

    A new wave of identity solutions won’t allow our industry to have its cookie and eat it too. Digital privacy is here to stay. Either we choose to live in denial by investing in less transparent, more wasteful versions of the past, or we fully embrace privacy by committing to data and accuracy.

    view
  • Can Ad Buyers Trust the Numbers They’re Given?

    Industry Insights   October 2, 2023  

    Ad buyers — large or small — rarely have the time to do in-depth audits on the numbers they’re given. Whether you’re spending $50,000 per year on advertising or $5 million — how many resources can you spare to ensure that your ads are running in the best places — let alone that they’re even running where you thought they would?

    view
  • Marketing in a Cookie-Less World

    ASK Answers   September 25, 2023  

    What strategies are developing for marketers to deal with the cookie’s eventual demise?

    view
  • A Guide to Data Clean Rooms

    Industry Insights   September 20, 2023  

    The demise of third-party cookies is on the horizon and data privacy regulations are becoming increasingly complex. As a result, brands are looking for new ways to gain insights and understand consumer behavior.

    view
  • Coca-Cola Shared Compliance Learnings

    Event Recaps   August 23, 2023  

    Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.

    view
  • Coca-Cola Shared Compliance Learnings

    Conference Highlights   August 23, 2023  

    Transparency and fairness are preconditions for privacy consent.

    view
  • Coca-Cola Shared Compliance Learnings

    Conference Session Videos   August 23, 2023  

    Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. In this video, Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.

    view
  • Return on Experience: How to Successfully Measure Sponsorship Effectiveness

    Event Recaps   August 22, 2023  

    How do you measure the effectiveness of a sponsorship? What is the value equation? Andrew Cohen, VP of global sponsorship strategy at Visa, discussed how the brand measures and values different elements of a sponsorship.

    view
  • A New Era for Data Privacy

    Social Impact   July 24, 2023  

    Nonprofit organizations must comply with patchwork state data privacy laws and adapt their fundraising strategies for a privacy-first world. Experts share how to navigate this increasingly complex legal landscape.

    view

12345 >>