The Need for a Comprehensive U.S. Data Privacy Law | ANA

The Need for a Comprehensive U.S. Data Privacy Law

The advertising industry is calling for the enactment of a federal data privacy law that expands consumer rights and preserves the benefits of advertising

The cry for federal data privacy legislation has reached a fever pitch, as navigating state laws becomes increasingly confusing and costly. In response, advertising industry groups are working together to advocate for a single federal law.