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  • The Power of Performance Marketing in 2024

    Knowledge Partners   March 15, 2024  

    Wunderkind’s latest report digs into what performance marketing looks like in 2024 and beyond.

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  • Making B2B Marketing More Relatable

    B2B   March 6, 2024  

    Tony Ezell, EVP, president North America, and CMO at medical technology provider BD, says B2B marketers should think about crafting advertising campaigns that reflect more on human experiences than product specifications.

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  • How to Succeed on the Full Funnel Journey

    Industry Insights   March 4, 2024  

    The marketing industry is transforming, as brands grapple to find the sweet spot between performance-driven tactics and long-term brand-building strategies. Historically, the industry has been divided between brands in two categories: performance brands or brand-building brands. What we are seeing now is a reconciliation of this divide. Marketers who understand the dynamics driving this shift to integrate the two will evolve and experience more powerful outcomes.

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  • Seven Tips for B2B Marketers: Journey Orchestration, Content Creation, and Working with Sales

    Event Recaps   February 29, 2024  

    At a February 2024 1-Day Conference, the ANA convened a panel of industry veterans from U.S. Bank, Verizon, and 6sense to share recommendations with fellow B2B marketers.

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  • Four Tips for B2B Marketers: Setting Objectives, Brand Messaging, and Working with Sales

    Event Recaps   February 29, 2024  

    At a February 2024 1-Day Conference, the ANA convened a panel of industry leaders and veterans from IBM, Lexmark, and Cantor Fitzgerald who shared recommendations with their fellow B2B marketers.

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  • Three Tips for B2B Marketers: Spending and Measurement

    Event Recaps   February 29, 2024  

    At a February 2024 ANA 1-Day conference, LinkedIn shared three recommendations for organizations looking to excel in the B2B space.

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  • Marketing Leaders Share Their Perspective on Key B2B Issues

    Event Recaps   February 29, 2024  

    Marketing leaders from SAS, S&P Global, and LinkedIn came together to discuss key issues related to B2B marketing, including ways that marketers can affect change in their organization, how to determine the right brand-to-demand ratio, and the KPIs they favor most.

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  • Abhigna Kashyap of LTIMindtree on Being Customer-Centric

    Industry Insights   February 28, 2024  

    Abhigna Kashyap, senior director and global head of brand at LTIMindtree, is participating in ANA's 2024 ANA Award juries, specifically as a B2 Awards Judges. Denise McDevitt, SVP of award programs at ANA, spoke with Abhigna to discuss what the judges will be looking for and what makes the difference between a good versus exceptional submission.

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  • Cos Mingides of True on B2B Marketing

    Industry Insights   February 22, 2024  

    Cos Mingides, co-founder and head of effectiveness at True, is participating in ANA's 2024 ANA Award juries, specifically as a B2 Awards Judges. Denise McDevitt, SVP of award programs at ANA, spoke with Cos to discuss what the judges will be looking for and what makes the difference between a good versus exceptional submission.

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  • Principal Financial Group Promotes Employee Benefits with Positive Female Portrayals

    B2 Awards   February 20, 2024  

    Principal Financial Group promoted the business advantages of employee benefits.

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  • B2B Marketers Wrestle with How to Apply AI

    B2B   February 14, 2024  

    As they build their generative AI strategy, B2B marketers should be aware that the benefits of AI are often contingent on having clean data.

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  • B2B Influencer Marketing Is Ready for the Spotlight

    B2B   February 7, 2024  

    B2B marketers tend to use influencers to create and promote content at the awareness stage of the sales funnel, but they are failing to realize that influencers can have a positive effect throughout the entire pipeline and even after a sale closes.

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  • How to Use Q1 to Gain a Competitive Edge for Your B2B Paid Media Strategy

    Knowledge Partners   February 5, 2024  

    As 2024 begins, it’s important to start with a strong marketing plan to set the tone for the rest of the year. A company’s paid media efforts should take into account these Q1 opportunities.

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  • What B2B Buyers Want in 2024

    B2B   January 26, 2024  

    Getting in front of increasingly discerning buyers will be a major priority among B2B marketers this year, according to a recent study. Their work is cut out for them, including helping B2B buyers understand product specifications/configurations when researching purchases and providing consistent product or service information.

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  • Demand Generation Best Practices Report

    Tools   January 21, 2024  

    Read this best practices report to learn how Demand Generation has developed and how to implement Demand Generation functions within your company.

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  • Demand Generation Roles Matrix

    Tools   January 21, 2024  

    A roles matrix to help you organize your Demand Generation efforts.

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  • Demand Generation Solutions Matrix

    Tools   January 21, 2024  

    Use this matrix to obtain info about key Demand Generation technology vendors.

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  • CPQ Solution Study

    Tools   January 21, 2024  

    Our Configure, Price, Quote (CPQ) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

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  • CRM Solution Study

    Tools   January 21, 2024  

    Our Customer Relationship Management (CRM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

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  • Enablement KM Solution Study

    Tools   January 21, 2024  

    Our Enablement Knowledge Management (KM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

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