Are We Entering the Era of Niche Marketing?
Ryan Kutscher, founder and CEO of ad agency Launch Party, says we're moving into the era of niche marketing, noting that future business growth will be driven by having a specialty and being good at it. So why are so many agencies and companies resisting the trend? Kutscher says fear is the driving factor.
For the full podcast discussion, click here.
Source
"How B2B Marketers Learn to Stop Worrying and Love Ad Creative." Champions of Growth Podcast, 3/20/24.
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