Integrated Marketing

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MilkPEP’s "Latte Love" Campaign Case Study

In this presentation, Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.

RBZ Hockey Stick

CCM Reebok launched its RBZ Hockey Stick through a partnership with Xbox and the EA Sports NHL 2013 video game to connect with its target audience in a fresh, innovative way.

Ted. The Impossible Hero.

To generate buzz for Ted, Universal Studies International went rogue by creating head-turning interest on social media.

World’s Most Stolen Pen

Paper Mate increased its share of market with an integrated, tongue-in-cheek campaign to discourage office pen theft.

Cross-Screen Engagement: New Patterns of Multi-Screen Behavior

Ivy Esquero, global consumer insights at Microsoft Advertising, unveiled key findings from Microsoft’s Cross-Screen Engagement Study that can help marketers provide flexible, portable, and engaging content that can resonate across devices.

Cross-Screen Engagement: New Patterns of Multi-Screen Behavior

In this presentation, Ivy Esquero, global consumer insights at Microsoft Advertising, unveiled key findings from Microsoft’s Cross-Screen Engagement Study that can help marketers provide flexible, portable, and engaging content that can resonate across devices.

Forrester Research Explains How Brands Can Build Connected Content

Tracy Stokes, principal analyst at Forrester Research, offered insights and best practices for using branded content to build a true brand.

Scripps Networks Interactive Shares Successful Practices for Multi-Platform Integration

John Dailey, SVP of Northeast region ad sales at HGTV and DIY Networks, and Kevin Paradis, VP of Northeastern region ad sales at Food Network and Cooking Channel, shared challenges and insights from delivering 360-degree marketing integration to two Scripps Networks advertisers.

Scripps Networks Interactive Shares Successful Practices for Multi-Platform Integration

In this presentation, John Dailey, SVP of Northeast region ad sales at HGTV and DIY Networks, and Kevin Paradis, VP of Northeastern region ad sales at Food Network and Cooking Channel, shared challenges and insights from delivering 360-degree marketing integration to two Scripps Networks advertisers.

Vistaprint Transitions to a Customer-Centric Approach with a New Brand Strategy

Bridget O’Brien, vice president of brand, marketing communications, and content at Vistaprint, shared how the online print provider is transitioning to a customer-centric strategy to drive growth and retention.

AHAA Total Market Benchmark Study: Advertisers Survey Preliminary Findings

In this video, Carlos Santiago, chair of AHAA research committee and president and chief strategist of Santiago Solutions Group, shared preliminary findings from the AHAA Total Market Benchmark study, and led a discussion between Lizette Williams, senior brand manager at Kimberly-Clark, and Roberto Orci, AHAA chair and chief executive officer of Acento Advertising.

AHAA Total Market Benchmark Study: Advertisers Survey Preliminary Findings

Carlos Santiago, chair of AHAA research committee and president and chief strategist of Santiago Solutions Group, shared preliminary findings from the AHAA Total Market Benchmark study, and led a discussion between Lizette Williams, senior brand manager at Kimberly-Clark, and Roberto Orci, AHAA chair and chief executive officer of Acento Advertising.

AHAA Total Market Benchmark Study: Advertisers Survey Preliminary Findings

In this presentation, Carlos Santiago, chair of AHAA research committee and president and chief strategist of Santiago Solutions Group, shared preliminary findings from the AHAA Total Market Benchmark study, and led a discussion between Lizette Williams, senior brand manager at Kimberly-Clark, and Roberto Orci, AHAA chair and chief executive officer of Acento Advertising.

Research Report: 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaigns

The Optimizing Integrated Multi-Screen Campaigns Survey was conducted online, by the ANA and Nielsen, during July and August 2013. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

PowerPresentation: 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaigns Survey

This collection of data charts represents findings from the 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaign Survey. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

Clear Channel Lends Its Voice to the iHeartRadio Music Festival

Greg Glenday, president of connections at Clear Channel, shared how Clear Channel created integrated partnership opportunities during its 2013 iHeartRadio Music Festival.

Clear Channel Lends Its Voice to the iHeartRadio Music Festival

In this presentation, Greg Glenday, president of connections at Clear Channel, shared how Clear Channel created integrated partnership opportunities during its 2013 iHeartRadio Music Festival.

Big Data Shortcut: Cisco Uses Smart Software and Gamification to Gain Procurement Insights

Shan Soult, senior manager, sales strategy and market development at Cisco Data Center Solutions, demonstrated how gamifying internal collaboration allowed the company to collect large amounts of reliable data in a fraction of the usual time.

Big Data Shortcut: Cisco Uses Smart Software and Gamification to Gain Procurement Insights

Shan Soult, senior manager, sales strategy and market development at Cisco Data Center Solutions, demonstrated how gamifying internal collaboration allowed the company to collect large amounts of reliable data in a fraction of the usual time.

Blue Bunny: Building Integration on a Challenger Brand Budget

Brad Hannah, senior vice president and CPG group practice leader at Barkley, and Kent McCuddin, director of marketing at Wells Enterprises, Inc., demonstrated how partner agency integration achieved growth for the Blue Bunny challenger brand.

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