Integrated Marketing
New Directions in Direct Mail
Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.
New Directions in Direct Mail
Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.
Sharpie: From Commodity to Community
Ryan Rouse, director of marketing, Sharpie, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Sharpie: From Commodity to Community
Ryan Rouse, director of marketing, Sharpie, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Kraft Cool Whip Recruits Mommy Bloggers
Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.
Krispy Kreme: Reaching Millennials through Integrated Marketing
Brian Little, director of corporate communications, Krispy Kreme Doughnuts, and Jeff Fromm, executive vice president, Barkley, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.
Women in the Navy
Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.
Women in the Navy
Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
USG Corporation Case Study: The Weight Has Been Lifted
Tanya Earley, director, channel and field marketing, USG Corporation, shared a case study on a recent b-to-b campaign, "The Weight Has Been Lifted,” aimed at introducing and enticing trial of a new lightweight wallboard.
AutoTrader.com: Winning Hearts & Minds
John Kovac, vice president, consumer marketing, AutoTrader.com, discussed its integrated marketing strategy.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Treat Your Customers Like You Know Them: Relevant Personalization in a Cross-Media 2.0 World
Larry Zusman, worldwide marketing manager, XMPie, Xerox Corporation, discussed the benefits of personalized, customized communications, and how marketers can leverage customer information to achieve dramatic returns on their marketing investments.
Treat Your Customers Like You Know Them: Relevant Personalization in a Cross-Media 2.0 World
Larry Zusman, worldwide marketing manager, XMPie, Xerox Corporation, discussed the benefits of personalized, customized communications, and how marketers can leverage customer information to achieve dramatic returns on their marketing investments.
Trusting Your Insights: A Success Story from Sun Life Financial
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
Trusting Your Insights: A Success Story from Sun Life Financial
William Webster, vice president, brand management, Sun Life Financial U.S., and Roberta Ruel, assistant vice president, brand and creative marketing, voluntary benefits and employee benefits group, Sun Life Financial U.S., discussed how customer insights and an integrated marketing strategy drove their successful advertising campaign.
USPS: Evolving Integration for Success
Mark Bellissimo, managing director, Campbell-Ewald, and Joyce Carrier, manager, advertising and promotions, United States Postal Service, discussed how they employed true integration to achieve remarkable results for the Postal Service’s flat rate box shipping campaign.
