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Search returned: 91 document(s).
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Nonprofit Fundraising
ASK Answers April 26, 2024How can nonprofits successfully raise funds for their organization?
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Jackpot Jingle: Reinventing Radio to Attract a Younger Audience
REGGIE Awards April 22, 2024The Ohio Lottery is ranked sixth in the nation for sales, but with the current lottery-playing population aging, the organization had to look to younger audiences as a means of sustaining and enlarging the lottery’s audience.
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How OREO Leveraged Milk Cartons to Drive Cookie Sales
REGGIE Awards April 22, 2024OREO needed to find a solution to increase traffic to its product and remind shoppers of the great taste of OREO would be the best way to reverse these brand and category declines.
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How the San Diego Rescue Mission Used AI to Reveal Humanity
REGGIE Awards April 18, 2024The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.
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Smoothie King’s Novel Approach to Launching a New Drink
REGGIE Awards April 18, 2024Smoothie King successfully launched summer’s biggest thirst-quenching beverage, the X-Treme Watermelon Smoothie, by creating the first full-length novel written by a brand using ChatGPT.
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This Candy Company Attracted Halloween Attention with an AI Film Fest
REGGIE Awards April 17, 2024For Halloween, Airheads created a horror movie film festival featuring films made entirely with artificial intelligence (AI).
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Anytime Fitness Generated Big-Game-Size Buzz Without a Super Bowl Ad
REGGIE Awards April 17, 2024Anytime Fitness couldn’t afford to buy a $7 million Super Bowl ad, so the brand subverted conventions by hijacking the Super Bowl without an ad, turning the Big Game into a big game of bingo. The effort significantly surpassed all internal goals, tangibly built the brand, and contributed to increased revenue.
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This Pharma Brand Leveraged Micro-Influencers
REGGIE Awards April 17, 2024Moderna capitalized on micro-influencers to inspire online communities that would spread the word about the need for vigilance in protecting against COVID-19 and about its own COVID-prevention product, Spikevax.
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This Group Hit the Jackpot by Leveraging New Jersey’s Passion for Debate
REGGIE Awards April 17, 2024With campaign creative that centered around one of New Jersey’s most popular debates, the Northstar New Jersey Lottery Group was able to flip the script and turn a typically slow summer season into a business jackpot.
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Locking in Success: How eos Locked in Success After a Viral Men's Craze
REGGIE Awards April 17, 2024After eos’s lotion went viral with men who wanted soft, smooth skin, the brand’s female consumers got mad. In response, the brand designed the “Lotion Lock” to protect women everywhere from having their lotion stolen by their partners, friends, and housemates.
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How General Mills Turned Cereal Bowls into Fortune Tellers
REGGIE Awards April 17, 2024General Mills successfully launched Lucky's Charmology, a first-of-its-kind commerce experience, turning breakfast bowls of Lucky Charms into magical fortunes for Target shoppers.
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HP Triumphs with ABM Campaign
REGGIE Awards April 17, 2024HP launched its Subscription Management Service with a data-driven ABM campaign across multiple digital channels. The campaign achieved exceptional results, surpassing lead generation targets by 179 percent, doubling the email open rate average, and achieving a click-through rate seven times higher than the industry benchmark.
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Pepsi’s New Hot Dog Condiment Ignites Summer Sales and Social Buzz
REGGIE Awards April 17, 2024To demonstrate Pepsi's compatibility with hot dogs, PepsiCo introduced Pepsi Colachup, a unique condiment that garnered significant attention and drove sales growth.
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Budget-Friendly Impact: How These Two Nonprofits Drove Change in Healthcare
Industry Insights January 30, 2024With their purpose-driven campaigns, healthcare nonprofits Colorectal Cancer Coalition and Iroquois Healthcare Association exemplified how nonprofit organizations can drive meaningful impact without an extensive budget.
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Creative Activism: Driving Impact for the Black Community Through Grassroots Campaigns
Budgeting Brilliance (Campaigns ≤ $400,000) January 23, 2024Through their purpose-driven campaigns addressing pandemic challenges and racial injustice respectively, Big Facts, Small Acts and the Courageous Conversation Global Foundation exemplified how community organizations can inspire change and support the Black community on a small budget.
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Conference Budget Template
Tools January 21, 2024Use this template to keep track of your conference costs.
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Content Marketing Budget Template
Tools January 21, 2024Use this template to set and track your content marketing budget.
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Marketing Budget Template
Tools January 21, 2024Use this template to set and track your overall marketing budget.
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Marketing Communications Budget Template
Tools January 21, 2024Use this template to set and track your MarCom budget.
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Online Community Budget Template
Tools January 21, 2024This tool will help you estimate and evaluate the costs of your online community.
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