This Group Hit the Jackpot by Leveraging New Jersey’s Passion for Debate | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

This Group Hit the Jackpot by Leveraging New Jersey’s Passion for Debate

With campaign creative that centered around one of New Jersey’s most popular debates, the Northstar New Jersey Lottery Group was able to flip the script and turn a typically slow summer season into a business jackpot.