Marketing Organization

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A Harmonious Relationship at Nationwide

Matt Jauchius, executive vice president and chief marketing officer at Nationwide Insurance, explains how he helped to increase the levels of influence, trust, and credibility between marketing and procurement.

How Kimberly-Clark Reshapes Its Marketing to Fit a Digital World

Today, Kimberly-Clark looks for creative ideas that solve business problems, regardless of the platform.

For Havas Worldwide, Chicago Interns Navigating Instagram is a Must

Havas is using Instagram as a hiring tool for it summer internship program in order to find employees that will help maximize the agency's social presence.

Univision Consolidates Programming, Lays Off Radio Staffers

Many Univision radio stations and programs will be rebranded and reformatted, as responsibilities for programming are moved away from local markets to corporate hubs in Los Angeles, San Antonio, and Miami.

Applying Content to Brand Transformation

Xerox has used content marketing partnerships to change perceptions about its brand.

Applying Content to Brand Transformation

In this presentation, Xerox discussed using content marketing partnerships to change perceptions about its brand.

Lufthansa: Building a Global Brand with Local Relevance

Florian Gmeiner, head of marketing for the Americas at Lufthansa Group, and Sharon Napier, chief executive officer of Partners + Napier, shared how Lufthansa built a customized global agency network and how the member agencies work together to achieve a common goal.

Lufthansa: Building a Global Brand with Local Relevance

In this presentation, Florian Gmeiner, head of marketing for the Americas at Lufthansa Group, and Sharon Napier, chief executive officer of Partners + Napier, shared how Lufthansa built a customized global agency network and how the member agencies work together to achieve a common goal.

Starbucks: Evolving an Icon

Adam Stringer, partner at Lippincott, provided the inside story behind the brand evolution of one of the world’s most iconic companies, Starbucks.

Delivering Results at Dunkin’ Brands

In this Q&A, John Costello, president of global marketing and innovation at Dunkin' Brands, shares his perspective on the principles of marketing, the myths of global brand building, and the key to creating a culture of innovation, among other topics.

Shiny Object or Digital Intelligence Hub? The Evolution of the Enterprise Social Media Command Center

The development of social media command centers at Mastercard, eBay, and Wells Fargo is discussed in this report from the Altimeter Group.

In Tough Times "Hyper-Creatives" Provide Creative Advantage

One way to keep new products flowing to market during tough times is to rely on “hyper-creatives." These are people in the target market who are exceptionally creative in coming up with new product ideas.

Brand as Publisher

Helen Loh, vice president of content and digital strategy at Charles Schwab, and Tami Dorsey, editorial director of Charles Schwab, shared key learnings on building brand affinity through a content marketing program built across owned, paid, and social channels.

Brand as Publisher

In this presentation, Helen Loh, vice president of content and digital strategy at Charles Schwab, and Tami Dorsey, editorial director of Charles Schwab, shared key learnings on building brand affinity through a content marketing program built across owned, paid, and social channels.

The Content Marketing Imperative: Beyond the Buzz and Into Reality

Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

The Content Marketing Imperative: Beyond the Buzz and Into Reality

In this presentation, Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

Verizon’s Social Media Evolution

W. David Hubbard, vice president and deputy general counsel, marketing, at Verizon, sheds light on the company's Social Center of Excellence and shares one of the biggest issues advertisers face in social. Hubbard is a featured speaker at the ANA Advertising Law and Public Policy Conference in April.

B-to-C Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

Discover not only how the B-to-C content marketing landscape has changed over the last year but also learn what the most effective B-to-C marketers are doing differently than their peers in this study from the Content Marketing Institute.

PowerPresentation: 2013 ANA/ Real-Time Marketing Survey

This collection of data charts represents findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Chief Marketing Officers on a High

According to the February 2014 edition of The CMO Survey of marketing leaders, CMO optimism for the U.S. economy reached its highest point in five years.

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