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  • How Marketing Can Align with the Business and Achieve Impressive Results

    Conference Session Videos   January 23, 2024  

    In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

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  • How Marketing Can Align with the Business and Achieve Impressive Results

    Event Recaps   January 23, 2024  

    Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

    view
  • Growth Marketing Cheat Sheet

    Tools   January 21, 2024  

    Use this cheat sheet to learn about growth marketing and how to leverage it at your company.

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  • Growth Marketing Quick Win Package

    Quick Wins   January 21, 2024  

    ANA's Growth Marketing Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help implement an effective growth marketing strategy.

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  • Marketing-Fueled Growth Quick Win Package

    Quick Wins   January 21, 2024  

    One of the biggest challenges for marketers regardless of category is getting a seat at the proverbial table. ANA's Marketing-Fueled Growth Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers identify and communicate growth opportunities to senior leadership.

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  • Growth Hacking Quick Win Package

    Quick Wins   January 21, 2024  

    ANA's Growth Hacking Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers rapidly increase their customer base using innovative, low-cost methods.

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  • Brand Safety/Online Hate Quick Win Package

    Quick Wins   January 21, 2024  

    ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.

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  • Can CEOs and CMOs Form a Better Union?

    B2C   January 19, 2024  

    A new report from McKinsey & Co. reveals some sharp differences when it comes to how CEOs and CMOs understand the role marketing plays and how it contributes to the company's overall goals and objectives. There are several steps CMOs can take to bridge the divide, facilitated by strengthening communication and sharing a customer-centric vision for the company.

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  • Growth Marketing Checklist

    Tools   January 1, 2024  

    Use this checklist to help build your organization's growth marketing culture and mindset.

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  • Growth Hacking Cheat Sheet

    Tools   January 1, 2024  

    Use this cheat sheet to learn about growth hacking and how to leverage it at your company.

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  • Growth Hacking Checklist

    Tools   January 1, 2024  

    Use this checklist to help you implement or refine your approach to growth hacking at your company.

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  • Marketing-Fueled Growth Checklist

    Tools   January 1, 2024  

    Use this checklist to help you create a structured process for identifying growth opportunities and securing buy-in to pursue them.

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  • Marketing-Fueled Growth Cheat Sheet

    Tools   January 1, 2024  

    Use this cheat sheet to learn about marketing-fueled growth and how to effectively communicate your ideas.

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  • Marketing-Fueled Growth Workbook

    Tools   January 1, 2024  

    Use this template to run a growth workshop at your organization.

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  • Product Market Expansion Grid

    Tools   January 1, 2024  

    Use this framework to help you devise strategies for future growth.

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  • HP: Re-Engineering Marketing Operations to Meet Today’s Unique Challenges

    Event Recaps   November 30, 2023  

    Liz Merrilees Emlay, global director of marketing planning office at HP, provided an overview of how her brand approached restructuring its marketing governance model, highlighting successes and lessons learned.

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  • Seeing the “How” in Business Transformation

    Champions of Growth Podcast   November 22, 2023  

    Allen Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it’s incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.

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  • Reimagine Inclusion: Debunking 13 Myths to Transform Your Workplace

    Webinar Rewinds   November 1, 2023  

    In this webinar, veteran DEI executive Mita Mallick debunks 13 myths that hold us back from transforming our workplaces. She delivers a mix of powerful storytelling combined with practical and hands-on ways for us to be more inclusive leaders.

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  • How to Improve Marketing’s Value Within the Organization

    POVs   September 20, 2023  

    Champions of Growth host Matthew Schwartz asks key questions marketers need to answer if they want to get a handle on their myriad responsibilities and improve their standing in the eyes of other executives.

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  • The Main Reason Why Purpose Initiatives Fail

    POVs   September 7, 2023  

    Ken Beaulieu, host of the Beyond Profit podcast, covers the reasons why some purpose initiatives fail and explains how to avoid these costly errors.

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