Marketing Organization
Best Practices in Internal Communications
Kara Bullock, senior vice president and account director, Tribe, and Lindsay Podrid, vice president and creative director, Tribe, provided case studies from brands that excel in internal communications and discussed tips for success in this area.
Best Practices in Internal Communications
Kara Bullock, senior vice president and account director, Tribe, and Lindsay Podrid, vice president and creative director, Tribe, provided case studies from brands that excel in internal communications and discussed tips for success in this area.
Best Practices in Internal Communications
Kara Bullock, senior vice president and account director, Tribe, and Lindsay Podrid, vice president and creative director, Tribe, provided case studies from brands that excel in internal communications and discussed tips for success in this area.
Marketing Organization: The Way to Internal Innovation
Featuring case studies from ANA member companies, Walmart, Intuit, and Xerox, this Insight Brief also looks at how satisfied marketers are with their current positions and how e-commerce groups are being structured within marketing departments.
Technology and the Marketer of the Future
In a joint study with the ANA during 2011 over three surveys, Marketing Evolution analyzed how new marketing technologies are being adopted, why and when.
How Wieden + Kennedy Fosters Creativity and Innovation
Mark Fitzloff, executive creative director, discussed the three factors unique to Wieden + Kennedy that have enabled creative success across a diverse portfolio of clients.
Doubt: Unconventional Thinking as a Catalyst for Creativity
Paul Lavoie, co-founder and chairman, TAXI, and Brian Bomeisler, artist and educator, discussed how building a work culture that embraces doubt can make employees more creative.
Rising Marketing Stars
The ANA recently recognized its second class of “Rising Marketing Stars”—four young professionals who have made valuable contributions to the overall excellence of their marketing organizations. The winners were nominated by a senior executive in their company for demonstrating leadership, innovation, creativity, and accountability, among other attributes.
Intuit: Developing Marketing Rock Stars
Diane Ueberle, group marketing manager, Intuit, discussed the leadership and development program that Intuit has put into place for their marketing team.
Intuit: Developing Marketing Rock Stars
Diane Ueberle, group marketing manager, Intuit, discussed the leadership and development program that Intuit has put into place for their marketing team.
An ANA Board Discussion on Marketing Today
Bob Liodice, president and chief executive officer, ANA, facilitated a conversation between Eduardo Conrado, senior vice president and chief marketing officer, Motorola Solutions Inc., Gary Elliott, vice president, corporate marketing, Hewlett-Packard Company, and Tom Haas, chief marketing officer, Siemens Corporation, about the challenges facing CMOs today.
An ANA Board Discussion on Marketing Today
The ANA Board discusses the challenges facing CMOs today at this year's Masters of Marketing Conference.
Driving Efficiency
Learn how to transform the global marketing supply chain for competitive advantage. While the concept of managing marketing as a supply chain is not new, most organizations struggle with large-scale improvement efforts because managers do not account for marketing’s unique challenges.
Leadership Lessons
Find out what marketers can learn from former Campbell Soup CEO Doug Conant in a Q&A session with ANA Magazine. He discusses how he worked with the brand's marketing department, the average tenure of CMOs, and risk-taking in marketing.
The Future of Marketing
Eight visionaries reveal their predictions for the industry over the next decade. They discuss everything from social to mobile to search to online video.
A Marketing Identity Check: Differentiated Capabilities Earn the "Right to Win"
Booz & Company, Korn/Ferry International, and the Association of National Advertisers (ANA) recently conducted a survey of 350 senior marketing professionals across many industries to find out how the role of marketing is evolving at their companies in response to these changes in the marketing and media ecosystem.
Walmart: Procurement Organizational Structure
Simona Rabsatt, director, marketing vendor management, Walmart Stores, Inc., discussed how Walmart has structured their procurement teams and how this organization has affected internal as well as external relationships.
Walmart: Procurement Organizational Structure
Simona Rabsatt, director, marketing vendor management, Walmart Stores, Inc., discussed how Walmart has structured their procurement teams and how this organization has affected internal as well as external relationships.
3M: Communicating Innovation to Employees
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
3M: Communicating Innovation to Employees (Greer)
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
