Can CEOs and CMOs Form a Better Union?
A new study says the C-suite needs a more common understanding of what marketing brings to the table
A new report from McKinsey & Co. reveals some sharp differences when it comes to how CEOs and CMOs understand the role marketing plays and how it contributes to the company's overall goals and objectives. There are several steps CMOs can take to bridge the divide, facilitated by strengthening communication and sharing a customer-centric vision for the company.
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