Marketing Organization
The Transformative CMO
Korn/Ferry International has identified the three competencies most essential for success as the role of the CMO expands: creating the new and different, focusing on actions and outcomes, and inspiring others.
Strategic Marketing Agency Management
Discover three important ways procurement can add value for their marketing stakeholders. A strong foundation of people, processes, and systems must be in place to support these key strategies.
Research Report: Q1 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
Women in the Navy
Commander Brent Phillips, director of marketing and advertising, Navy Recruiting Command, discussed the United States Navy’s integrated marketing campaign to recruit women.
PowerPresentation: Q1 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2012 Q1 Member Benchmarking survey. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
How Do the Most Advanced Marketing Procurement Organizations Set Themselves Up for Global Success?
Paul Duxbury, co-founder and director, SPIRE Worldwide, and Steve Lightfoot, global communications procurement manager, World Federation of Advertisers, shared new research that benchmarks the marketing procurement maturity of the world’s largest advertisers.
How Do the Most Advanced Marketing Procurement Organizations Set Themselves Up for Global Success?
Paul Duxbury, co-founder and director, SPIRE Worldwide, and Steve Lightfoot, global communications procurement manager, World Federation of Advertisers, shared new research that benchmarks the marketing procurement maturity of the world’s largest advertisers.
Impact Study 2011: From Where I Stand…Advertising Agency Diversity and Inclusion Perceptions
This landmark 2011 study from Tangerine-Watson explores the perspectives and perceptions of multicultural advertising professionals.
The Evolution of Social Media at Petco
Greg Seremetis, vice president marketing, Petco, and Kat Smith, director, social media and commerce, Petco, discussed how the company uses social media as an effective growth channel and shared a case study.
The Evolution of Social Media at Petco
Greg Seremetis, vice president marketing, Petco, and Kat Smith, director, social media and commerce, Petco, discussed how the company uses social media as an effective growth channel and shared a case study.
2012 RSW/Agency Search Outlook: Agency and Marketer Expectations for the Coming Year
RSW/Agency Search surveyed 100 senior client-side marketers and 100 agency professionals to learn about their 2012 outlook.
Kraft: Agency Relationships in a VUCA World
Debra Giampoli, director, global strategic agency relations, Kraft Foods, discussed how Kraft has increased its revenue and earnings growth by deciding to be a better client and demand better work from its agency partners.
Manage Change, or It Will Manage You
Succeeding at innovation can require marketers to make cultural and organizational changes.
Research Report: 2011 Marketers’ Top Concerns Survey
This Research Report includes findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
CMO Conversation with Dana Anderson from Kraft
In this session Gary Elliott, former Hewlett-Packard VP of Corporate Marketing, and Dana Anderson, Kraft's SVP, Marketing Strategy and Communications, talked about the ways Kraft harnesses risk and big ideas and turns them into real projects that work.
PowerPresentation: 2011 Marketers’ Top Concerns Survey
This collection of data charts represent findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
