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  • Five Unstoppable Trends That Will Transform TV Advertising by 2030

    Partner Content   March 19, 2024  

    How AI, the deprecation of cookies, and three other emerging trends will shape the course of marketing over the next five years.

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  • E-commerce Quick Win Package

    Quick Wins   March 13, 2024  

    ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.

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  • AI in Customer Experience: Beyond Chatbots

    POVs   March 13, 2024  

    Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.

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  • Direct Mail Marketing

    ASK Answers   March 13, 2024  

    What are some trends and best practices for direct mail marketing?

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  • How Advertisers Are Flubbing Contextual Discovery

    Industry Insights   March 12, 2024  

    As advertisers scramble to find addressability signals that will remain amid cookie deprecation, many are turning to contextual data.

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  • The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)

    Knowledge Partners   March 12, 2024  

    This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.

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  • We Need to Level Up If We Want to Hit Sustainability Targets

    Industry Insights   March 11, 2024  

    Sustainable media is not a new topic. The numbers around advertising emissions have long been discussed at industry events and in the press. To reach sustainability targets in the realm of media, it is crucial to bridge the gap between discussions on sustainable practices and their effective implementation. While numerous marketing technology solutions promise emission reduction, there seems to be disparity in how agencies and clients approach the issue.

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  • Marketing News Quiz for March 9, 2024

    Marketing News Quiz   March 9, 2024  

    Take a break from the sun and give this week's marketing quiz a go.

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  • Creating Campaigns Consumers Love: America’s Favorite Ads of 2023

    Industry Insights   March 8, 2024  

    Every year, advertisers bring new creative to all platforms: TV, digital, print, audio and out of home. There are larger-than-life Super Bowl commercials that bring comedy, action, celebrities, cultural references, and lovable characters to a couple hundred million eyeballs. There are holiday ads that celebrate the magic of the festive season and the joy of togetherness. And there are major moments for brand presence, like March Madness, Fourth of July, Halloween, Black Friday, and more.

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  • In-Game Advertising Levels Up

    B2C   March 8, 2024  

    In-game advertising is going exceptionally well. Retailers and major brands are expected to pour $7.9 billion into mobile gaming advertising in 2024, up from $5.5 billion in 2021. To maximize ROI, marketers will need to max out their user experience stats.

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  • Each Sector's Share of Programmatic Podcast Advertising, by the Numbers

    Money Slides   March 8, 2024  

    An increasing amount of advertising on podcasts is being conducted by programmatic means; advertising solutions-provider Guideline breaks down each industry’s share of this programmatic investment in podcasting.

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  • E-commerce Checklist

    Tools   March 7, 2024  

    Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.

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  • E-commerce Cheat Sheet

    Tools   March 7, 2024  

    Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.

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  • Spin First-Party Data into Advertising Gold

    Webinar Rewinds   March 7, 2024  

    The demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. Join IDX leaders to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.

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  • The Best Way to Fight CTV Fraud: Ditch View Through Measurement

    Industry Insights   March 6, 2024  

    Fraud has long plagued the digital advertising landscape, siphoning off vast sums of money. As we delve deeper into the realm of connected tv (CTV), we see that it's not impervious to the cunning tactics of fraudsters. With advertisers increasingly gravitating towards streaming platforms, opportunistic fraudsters have followed.

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  • Email Marketing Trends and Best Practices

    ASK Answers   March 6, 2024  

    What are trends and best practices in email marketing?

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  • Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer

    Knowledge Partners   March 6, 2024  

    Comcast Advertising shares why it believes authenticated addressable TV advertising may finally answer the age-old question: What part of my marketing spend is actually working?

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  • The Size, Demographics, and Listening Habits of the U.S. Podcast Audience

    Money Slides   March 6, 2024  

    Stephen Calabria, director of podcasting at Mount Sinai, draws on data from Edison Research to elucidate the percentage of the U.S. population that listens to podcasts, the frequency with which they tune in, and their demographics.

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  • Approaches to Social Commerce

    Event Recaps   March 6, 2024  

    At a March 2024 meeting of the ANA’s Commerce Marketing Committee, audience members learned about platform integrations; product carting; live-stream shopping; giveaways and sweepstake; sampling, ratings, and reviews; and retailer creators from Keith Bendes, VP of brand strategy at Linqia.

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  • Bridging the AI Gap

    Event Recaps   March 6, 2024  

    Varun Grover from Veritas Technologies unpacked some of the challenges around AI and talked about how marketers can navigate the AI landscape to take advantage of this once-in-a-generation opportunity.

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