True Authenticity: How Unilever Relied on Real People to Promote Its Multicultural Beauty Products | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

True Authenticity: How Unilever Relied on Real People to Promote Its Multicultural Beauty Products

In a time when brands are relying on influencers, Unilever enlisted regular people of diverse backgrounds to tell their stories of exclusion in the beauty space and promote the company’s many multicultural beauty products.