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  • The “Must Have” Conversation for Aligning the CMO and CRO in 2024

     Industry Insights   April 26, 2024  

    The business buyer is taking longer to purchase, budgets are tighter, and buyer behavior has shifted online. This presents opportunities and challenges, and it's critical that CMOs and CROs are aligned.

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  • How to Build a More Inclusive Workplace

     Beyond Profit Podcast   April 23, 2024  

    In this episode of <em>Beyond Profit</em>, Mita Mallick joins host Ken Beaulieu to discuss key learnings from her book, <em>Reimagine Inclusion</em>, why unconscious bias holds companies back, the rise in DEI backlash, and more.

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  • Virtual Diversity Fair: Black-Owned Media Companies

     Event Recaps   April 19, 2024  

    The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair featured an in-depth chat with a Black-Owned agency, followed by presentations from Black-Owned media companies.

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  • Marketing Talent

     ASK Answers   April 15, 2024  

    What are trends and best practices regarding talent in the marketing industry?

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  • The Future-Ready Agency: How to Achieve Long-Term Success

     Industry Insights   April 15, 2024  

    According to a 2024 Setup survey, over 50 percent of brands are likely to change their primary agency this year — a 17 percent increase from 2023. This statistic underscores the growing complexity and competitiveness of the agency landscape. To thrive in this environment, agencies can no longer rely solely on project execution or longstanding relationships — they must challenge conventions, offer strategic insights, and demonstrate their value by delivering tangible business outcomes. But how can you do this?

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  • Key Tips for Marketing Talent

    Industry Insights   April 12, 2024  

    Robert Half expert Amy Mangan shared key recommendations for navigating the job market. Whether you are seasoned talent or new to the workforce, it can be challenging to steer through the ever-changing ad industry.

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  • Connecting the Chief Sustainability Officer with the Chief Marketing Officer

     Industry Insights   April 11, 2024  

    As sustainability efforts of companies continue to grow, many chief sustainability officers are turning their attention beyond their immediate issues to look at their footprint in marketing and advertising. It can only be beneficial to connect efforts in our industry with those experts, especially in the definition of emissions when it comes to marketing and advertising. We spoke to Bill Wescott, managing partner at Brain Oxygen LLC about this.

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  • The Marketing and PR Nexus: Breaking Down the Silos

     POVs   April 10, 2024  

    PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down silos and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.

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  • Is the Data and Tech Revolution Detaching Marketers from Humanity?

     Podcast Clips   April 10, 2024  

    Greg Boosin, EVP of global B2B and product marketing at Mastercard, has a word of caution for marketers. While data and technology can provide incredible business results, it’s critical to maintain empathy. This is especially true when thinking about issues like inclusion.

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  • From FOMO to ROI: Getting Real About AI in Marketing

     Conference Highlights   April 10, 2024  

    Marketers’ investments in AI need to be accompanied by equal investments in internal capabilities.

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  • Preparing for the AI Era — What It Means for Your Company, Your Brand, and Your Team

     Conference Highlights   April 9, 2024  

    Cultural rewiring is a prerequisite for supercharging the marketing function with AI.

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  • 4 Marketing Experts on AI & Organization

     Industry Insights   April 4, 2024  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Key Takeaways from the ANA’s 2024 LGBTQ+ Marketing Inclusion Survey

     Industry Insights   April 3, 2024  

    Recent findings from the ANA’s latest LGBTQ+ Marketing Inclusion Survey show an upswing in support for LGBTQ+ representation in marketing. For instance, the report found that 55 percent of marketers participate in some form of LGBTQ+ marketing, with a resounding 97 percent believing inclusivity has a positive brand impact. Rainbow-washing has decreased, with inclusive marketing becoming more of an all-year occurrence, rather than just a Pride-month moment.

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  • Marketing Operations

     ASK Answers   April 3, 2024  

    What are trends in marketing operations? How are marketing operations managed?

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  • Unleashing the Power of Gender Equitable Media and Advertising for Global Growth

     Webinar Rewinds   April 3, 2024  

    In this webinar, discover groundbreaking insights from SeeHer and denstu’s most recent study, <em>Global Perceptions of Progress of Gender Equality</em>. Speakers revealed the high expectations consumers have of brands and platforms to shift societal perceptions and elevate the stature of women worldwide.

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  • Best Practices for LGBTQ+ Marketing Inclusion: Internally and Externally

     POVs   April 2, 2024  

    The 2024 ANA LGBTQ+ Marketing Inclusion Survey indicates that the marketing industry still faces some challenges when it comes to LGBTQ+ inclusion. In this POV, you’ll learn what some of those challenges are and steps your organization can take to overcome them.

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  • Progressive Insurance: Advancing the Brand with Ninety6

     Event Recaps   March 28, 2024  

    Progressive explored how it built a team of 100 into a nimble brand partner managing an annual media spend of more than $1 billion completely in-house.

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  • Scotiabank: Reinventing In-House Process at Lighthouse

     Event Recaps   March 28, 2024  

    Lighthouse's agency growth was discussed by Christine Sabourin, VP of marketing services, and Ashley Eaton, director of agency and event management.

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  • 2024 ANA LGBTQ+ Marketing Inclusion Survey Unveils Transformative Insights

     Research Reports   March 27, 2024  

    The 2024 ANA LGBTQ+ Marketing Inclusion Survey offers a comprehensive view into the state of LGBTQ+ inclusion in advertising. With 55 percent of advertisers engaging in LGBTQ+-inclusive marketing, the survey and report highlight a significant shift towards inclusivity.

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  • How Agencies Deal with Clients' CMO Churn

     B2C   March 22, 2024  

    The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.

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