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  • Marketing to Moms

    ASK Answers   March 14, 2024  

    How can my brand effectively connect with mothers?

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  • Key Takeaways from SeeHer’s Latest Report on Gender Equality

    Industry Insights   March 14, 2024  

    The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.

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  • E-commerce Quick Win Package

    Quick Wins   March 13, 2024  

    ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.

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  • Inspiring Inclusion: Women in Advertising Mark International Women’s Day

    Industry Insights   March 8, 2024  

    As we mark yet another IWD where gender parity remains a goal for the future rather than a reality of the present, here’s what prominent female leaders across the tech landscape have to say about their experiences as women in advertising and what still needs to be done to achieve true equality.

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  • For Diversity in Advertising to Stick, It Must Be Considered in More Places

    Industry Insights   March 7, 2024  

    The future is about finding new and alternative ways to maximize the value and impact of existing data to greater effect. Media planners themselves benefit from understanding how they differ from the audiences they may be targeting.

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  • E-commerce Checklist

    Tools   March 7, 2024  

    Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.

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  • E-commerce Cheat Sheet

    Tools   March 7, 2024  

    Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.

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  • Marketing to Women

    ASK Answers   March 6, 2024  

    How can my brand effectively target and reach women with my marketing efforts?

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  • How Marketing Analytics Can Make an Impact on Your Organization

    Event Recaps   March 5, 2024  

    Brooke Bartos of EngageSmart shared critical strategies of marketing analytics that can instantly make an impact on your organization.

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  • How Marketing Operations Can Optimize Internal Processes

    Event Recaps   March 5, 2024  

    Thomas Barntsen of Securian Financial explained how marketing operations teams can combine people, processes, and technology at an organization to get optimized results.

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  • Women in the Workplace & in Media: Recent Trends & Case Studies

    Industry Insights   March 1, 2024  

    We took a look at recent trends, case studies, and research findings when it comes to women’s portrayals in the media, workplace conditions, and brand activations and/or developments.

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  • Making Waves for Women: How SI Swimsuit Launched an Empowerment Revolution

    Behind the Campaign   February 27, 2024  

    Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment by only accepted ad dollars from brands demonstrating meaningful investment in initiatives, policies, and causes for women’s equality.

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  • Four Tips for Achieving Authentic Representation in Commercial Production

    Event Recaps   February 27, 2024  

    FREE THE Work is a nonprofit organization that advocates for underrepresented people behind the camera. At a February 2024 meeting of the ANA’s Production Management Committee, its executive director, Pamala Buzick Kim, offered advice for pursuing inclusivity in commercial production.

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  • Key Takeaways from ANA's Latest Diversity Report for the Ad Industry

    Industry Insights   February 23, 2024  

    For the sixth consecutive year, ANA is releasing "A Diversity Report for the Advertising/Marketing Industry." The study tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.

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  • Salary Benchmarks & Hiring Trends

    ASK Answers   February 23, 2024  

    What are current marketing salary benchmarks and hiring trends?

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  • A Diversity Report for the Advertising/Marketing Industry (2023)

    Research Reports   February 15, 2024  

    This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

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  • Analytics and Insights Teams: Structures and Roles

    ASK Answers   February 14, 2024  

    How can I structure my organization to effectively leverage my analytics team?

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  • ANA Diversity Report: Compendium of Historical Member Case Studies

    Research Reports   February 6, 2024  

    Throughout the years, ANA’s Diversity Report for the Advertising/Marketing Industry has included compelling case studies from ANA Members’ DE&I initiatives. These cases share the stories of brands making diversity, equity, and inclusion a priority and putting actions behind their words.

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  • Practicing Good Corporate Citizenship Through Supplier Management: Johnson & Johnson’s Approach

    Event Recaps   February 1, 2024  

    Johnson & Johnson described how it approaches supplier engagement in a way that reflects its commitments to the environment, social responsibility, and diversity and inclusion.

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  • The Latest Trends in Hiring

    Industry Insights   January 31, 2024  

    Robert Half, a consulting firm, recently released new findings regarding hiring trends and employee wants and needs.

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