Integrated Marketing Communication Strategies to Boost Business to Business Sales
This event is over.
This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.
Download the full benefits here
- Setting the Stage (20 min)
- Customer Buying Process and Touchpoints (20 min)
- Your Customer Needs & Touchpoints (45 min)
- Analyze: How Could You Improve Integration? (25 min)
- Break (15 min)
- How You Want to Improve Integration? (45 min)
- Identify Target Markets (25 min)
- You Target Markets & Competitive Advantage (40 min)
- Lunch (45 min)
- Develop Marketing Communication Objectives (20 min)
- Your Marketing Communication Objectives (40 min)
- Produce an Integrated Marketing Communication Plan for the chosen markets (15 min)
- Break (15 min)
- Your Marketing Communication Plan & Messaging (30 min)
- Return to Integration Benefits and Strategies (15 min)
- Your Next Steps to Implement IMC (45 min)
- Closing (20 min)